Attractive thanks to exploiting folk materials
It can be said that the first recent boost in the horror film genre is a TV series Tet in the hell village shown on digital platforms, followed by the movie version Ke an hon (Soul Eater) by director Tran Huu Tan and producer Hoang Quan. This is a pair of horror films that attract attention when exploiting the ghostly element based on Vietnamese folk materials. Adapted from the novel of the same name by writer Thao Trang, Tet in the hell village incorporates throughout the cultural, spiritual and religious practices that bring Vietnamese identity into the film, such as the custom of releasing carp on Ong Cong Ong Tao day or skull wine, the boat carrying ghosts, fireflies calling for souls combined with costumes (ao tu than, giao linh, ngu than) and a ghostly setting in a remote area of the northern mountainous region, creating new elements that attract viewers. Ke an hon (Soul Eater) is a horror and haunting story revolving around the primitive hell village. There is a scene of a mouse wedding reminiscent of the work Dam cuoi rat (Mouse Wedding ) in Dong Ho paintings. Adding the wedding procession scene at night makes viewers realize that the film takes its highlight from the wedding customs of the Dao Mau Son people. Not to mention the music created from antithetical couplets and stylized verses for the characters in the film to respond to each other to instill fear and increase the spookiness.Vietnamese horror films continuously achieve high revenue
PHOTO: Provided by the manufacturer
A scene from the movie Cam
PHOTO: Provided by the manufacturer
A revenue boost but not easy to eat
It can be seen that compared to horror films released a few years ago such as Blood Curse , Ten : The Curse Returns , Soul Snatching , and Sleep Paralysis , horror films made based on Vietnamese folk materials have had explosive revenue such as Soul Eater reaching over 66 billion VND, Ghost Dog reaching 108.4 billion VND or Ma Da becoming the Vietnamese horror film with the highest revenue with 113.69 billion VND after 15 days of release.The horror film "Hill of the Dead" also exploits Vietnamese folklore.
PHOTO: Provided by the manufacturer
"Vietnamese cinema is witnessing a new wave of horror films in recent years. Partly thanks to the open and innovative policy of the Cinema Department with this genre of film. Regarding folk elements in films, it can be seen that the world 's trend in recent years has been gradually localizing, combining indigenous stories with the needs and trends of the world. The Vietnamese film market with horror stories with strong folk colors is on the rise because of the national spirit and the growing desire of young people to deepen their national identity. For that reason, "Vietnamese ghosts" are not only closer but also more attractive when Vietnamese people understand more about their own spirituality and beliefs." Film critic Lucas Luan Nguyen
According to Box Office Vietnam's reference statistics, Ma da has reached 127 billion VND after more than 1 month of release. Meanwhile, Cam recorded more than 110,000 tickets sold before the release date, becoming the film with the highest number of pre-sale tickets in the history of Vietnamese horror films. Up to now, Tran Huu Tan's project has also earned 50 billion VND, and is predicted to reach the hundred billion mark in the near future. In addition to the story of hundred billion VND in revenue, Quy Cau has just received good news when it won the Best Feature Film award at the 2024 Kanazawa Film Festival.
Thanhnien.vn
Source: https://thanhnien.vn/phim-kinh-di-viet-an-khach-185240923232320909.htm
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