Twitter's new CEO is excited about his new job

It was the first time Ms. Yaccarino had spoken publicly since news broke Thursday that she had been selected by billionaire boss Elon Musk to become Twitter's next CEO.

Twitter CEO is furious at his new job, picture 1 — Twitter's new CEO Linda Yaccarino. Photo: GI

Billionaire Musk, who has been CEO of Twitter since acquiring the social network for $44 billion last October, announced the appointment of Ms. Yaccarino on Friday.

“I have long been inspired by Musk’s vision to create a brighter future. I am excited to help bring this vision to Twitter and transform this company together!” Yaccarino tweeted.

Yaccarino, who as chief advertising officer for Comcast Corp.'s NBCUniversal spent several years modernizing the media conglomerate's advertising business, is committed to Twitter's future and said user feedback is crucial to building Twitter 2.0.

Yaccarino will take over a social media platform that is experiencing declining advertising revenue and facing other challenges, along with a debt burden.

Musk said Yaccarino will help build an “everything app,” which he has previously said could offer a variety of services like peer-to-peer payments. But the choice of the advertising veteran also signals that digital advertising will continue to be the core focus of the business.

Musk, who is also CEO of electric carmaker Tesla, said Friday that bringing Yaccarino on as Twitter's new CEO would allow him to spend more time on his struggling electric car company.

Mai Anh (according to Reuters, CNA)

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