Yaccarino has just made her first comments since Musk announced that she would become Twitter's new CEO. She quoted Musk's tweet and wrote: "I have long been inspired by your vision for creating a brighter future. I am excited to help bring this vision to Twitter and transform the business."
For those who recently followed his account, the new Twitter CEO greeted them humorously by saying, “While not as prolific as Musk, I am committed to the future of the platform.”
In December 2022, Musk promised to find a new CEO after running a Twitter poll about whether he should resign. Yaccarino is a respected figure in the advertising industry, and her hiring could help Twitter generate more ad revenue.
According to the Wall Street Journal, she was dubbed the “Velvet Hammer” at NBCUniversal – the company she worked for before moving to Twitter – because of her friendly nature but tough negotiating style. She will be in charge of a company that has gone through a lot of turmoil since Musk took over.
Yaccarino interviewed Musk at a marketing conference last month. She praised his work ethic and joked that she had “met her match.”
(According to BI)
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