Figures from the General Statistics Office show that in September 2025, international visitors to our country reached 1.5 million, down 9.6% compared to August but still up 19.5% over the same period last year.
In the first nine months of this year, Vietnam welcomed more than 15.4 million international visitors, an increase of 21.5% over the same period last year.
Favorable visa policies, tourism promotion programs, and activities to celebrate major national holidays have attracted a large number of international tourists to Vietnam.
Notably, according to the General Statistics Office, the number of European visitors in the first three quarters of the year increased dramatically with nearly 1.91 million arrivals, up 34.9% over the same period last year. Next is the Asian region with 12.242 million arrivals (up 20.9%), Australia with 445,000 arrivals (up 13.7%), America with nearly 800,000 arrivals (up 8.5)...
For the European market, in the third quarter of 2025 alone, there were 568,370 visitors to Vietnam, a sharp increase of nearly 38% over the previous quarter and 60.1% over the same period last year.
The increase was recorded in most key markets, such as Russia increased by more than 245%, Poland 55%, Netherlands 35.1%, Switzerland 32.9%, Czech 32.6%, France 32.3%, Belgium 30.6%, UK 29.2%, Germany 23.9%... and other markets increased by 63.4%.
“The markets with strong growth are mainly from the group of countries exempted from visas from August 15, 2025, including Belgium, Bulgaria, Croatia, Czech Republic, Hungary, the Netherlands, Poland, Switzerland… with a temporary stay of 45 days. In addition, the number of visitors from Western European countries, which have been exempted from visas for many years, continues to increase.
Tourism stimulus and promotion programs of the State tourism management agency, localities and businesses have also been promoted recently.
To achieve the target of welcoming 25 million international visitors in 2025 as required in Resolution 5 of the Government , from now until the end of the year, the tourism industry needs to welcome 9.6 million visitors, equivalent to 3.2 million visitors per month. This is a very challenging target.
Speaking to the press, Mr. Pham Ha, Chairman of Lux Group, said that in order to attract international visitors, it is necessary to expand the number of visitors exempted from visas, give away domestic air tickets, overnight stays for visitors... From there, we can hope for a breakthrough in the number of visitors from source markets, especially crowded markets such as India, China...
Even if the target of 25 million visitors is not reached, if revenue increases by 30%, it will still be a positive result for the tourism industry.
To do that, it is necessary to promote attracting high-end customers. According to Mr. Ha, each international destination usually has about 5% luxury customers and 10% high-end customers. Therefore, it is necessary to have a strategy, a methodical product, and a proper and accurate promotion method to meet the needs, portrait and language of rich customers, "so that customers have to spend their last money before leaving Vietnam".
Deputy Director of the Vietnam National Administration of Tourism, Mr. Ha Van Sieu emphasized that travel businesses need to strongly apply technology to promote more online sales in many market segments, coordinate with airlines to open more direct flights connecting new destinations, charter flights to emerging markets with high growth potential such as India, Russia, Australia, the US...
Source: https://vietnamnet.vn/khach-chau-au-den-viet-nam-tang-ky-luc-2449568.html
Comment (0)