The "national" brand - Ong Tho caused a stir when launching a completely new flavor

October 13, 2023 11:35 PM PV Print article

ANTD.VN - Since 1976, Ông Thọ condensed milk, as simple and sweet as the personality and soul of the Vietnamese people, has become a familiar brand that accompanies the childhood of millions of Vietnamese people, associated with every aspect of life from simple dishes such as bread dipped in milk, to rice measuring cans, or the children's game of telephone. However, to continue to develop over nearly 5 decades, Ông Thọ has constantly innovated, improved designs, and launched new products to meet the increasingly diverse and constantly changing needs of Vietnamese people through generations from young to old.

Creative breakthrough, pioneer in launching flavored products

For the first time in Vietnam, Ong Tho brand launched a line of milk topping products with two completely new flavors: Chocolate and Strawberry. With a formula that blends smooth, fragrant milk with rich chocolate flavor and sweet strawberry, the product is suitable for use in making drinks such as blended ice, smoothies or eaten with familiar dishes such as flan, fruit salad, or eaten directly with bread, pancakes... bringing a truly different, new but still delicious and attractive experience for users. With convenient tube packaging that makes it easy to pour sauce on dishes, Ong Tho has become a powerful "assistant" for consumers who love to mix drinks or prepare dishes.

Mr. Tho launches Chocolate and Strawberry flavor products with creative formula and unique delicious taste

Pioneering in launching a completely new flavor, Ong Tho once again shows its continuous efforts in conquering the market, serving the needs of consumers, thereby affirming the leading position of a "national" milk product.

Fresh media, evoking childhood memories in a modern and trendy way

Breakthrough in products, innovation in communication, Ong Tho with a creative spirit is not afraid to innovate to "rejuvenate" the brand image. With the desire to easily approach and convey messages to the Gen Z generation, Ong Tho, a brand nearly 50 years old but gradually connecting with young people through a modern, youthful lens, has launched the viral MV "Ther Youth Museum". The success of the campaign is thanks to the use of a nostalgic communication strategy (Nostalgia Marketing) in a youthful and modern direction combined with authentic content that revives childhood memories and touches millions of hearts of generations 7x, 8x, 9x.

" T h e r y uoi T her Museum " - MV contains the sky of memories of generations 7x, 8x and 9x

The communication campaign of the national condensed milk brand Ông Thọ was honored in the "Top 3 best communication campaigns in Vietnam" at the YouTube Works Awards - an award to honor the most impressive creative communication campaigns of the year on the Youtube channel - the largest online video sharing platform in the world , organized by Google. At the same time, "Ther Museum" also made its mark on the social network rankings, becoming one of the most outstanding and excellent campaigns, recognized with 2 awards "Most Creative Content Communication Campaign of 2022" and "Outstanding New Element on Social Networks of 2022" at BSI Awards 2023, organized by Buzzmetrics - a member of Younet Group - a leading company in social network measurement and research.

This is seen as a way to demonstrate the national brand's vision in reaching audiences from 6x, 7x to Gen Z, the brand's potential customers in the present and the near future.

Won the highest international award for “Superior Taste”

Not only popular and known as the "national" condensed milk product in the country, Ông Thọ condensed milk with its delicious taste over the years also "won big" in the international market when it brought home the highest award - "3 stars" with the Superior Taste Award (Premium Taste) certified by the International Taste Institute - the leading organization in the field of flavor assessment in the food industry.

Ong Tho condensed milk - a "national" milk product with a delicious taste that lasts through the years - has conquered more than 200 award judges to achieve the highest rating of "3 stars".

To be honored with the Superior Taste Award, Vinamilk products had to conquer a jury of more than 200 professional and independent taste experts. These members come from prestigious chef and taste associations such as Le Guide Michelin, Gault & Millau and are all carefully selected based on their tasting experience.

In addition, according to the Kantar Brand Foot Print 2023 study in 4 major cities and rural areas of Vietnam, Ong Tho continues to be one of the 5 most chosen brands in the dairy and dairy products industry in the country. The spirit of innovation, determination and serious investment in product quality, focusing on consumers as well as innovative communication methods are the reasons for the long history and sustainable development of the "national" condensed milk brand.

Ong Tho has proudly accompanied the Vietnamese people since 1976, is a national brand that always aims to preserve and honor pure Vietnamese values, making the spiritual life of millions of Vietnamese people sweeter . Ong Tho - Delicious taste through the years!

See more information about Ong Tho Chocolate and Strawberry flavors here

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