That is Phuong Diem Thuan mooncake shop located in Binh Tien ward, Ho Chi Minh City (old District 6), with decades of experience in Cho Lon area. Recently, the image of customers queuing up to buy mooncakes at the shop continues to cause a stir on social networks, even though there is still more than a month to go until Mid-Autumn Festival.
Customers increased by 20%
Sharing with Thanh Nien , Mr. Phuong Trien Phong (46 years old), the current owner of the bakery, said that the shop just opened in early August to serve customers during this year's Mid-Autumn Festival. Before that, family members and staff spent 3-4 months preparing.
Mid-Autumn Festival 2024, Phuong Diem Thuan mooncake shop causes a stir on social networks, customers flock to buy
PHOTO: CAO AN BIEN
"This year, the shop opened earlier than last year because the mooncake market was bustling early. Even though it hasn't opened yet, many customers have called my shop to inquire and place orders. Currently, we are focusing on making wholesale mooncake orders from corporate customers," the owner shared.
The bakery said that compared to the same time last year, customer demand increased by 20%. Regarding selling prices, the shop increased prices by 5-8% compared to 2024.
This year, the price of moon cakes at Phuong Diem Thuan ranges from 79,000 - 248,000 VND/piece, depending on the type of cake and size. The new point this year, according to Mr. Phong, is that there are many sets of Mid-Autumn gifts with diverse prices and designs to serve the needs of customers, prices range from 331,000 - 933,000 VND/set of gifts.
The famous bakery in Cho Lon is expected to open from early August to early October this year.
PHOTO: CAO AN BIEN
Mr. Phong took over his father's business and managed the family's cake brand.
PHOTO: CAO AN BIEN
This year, the mooncake shop said it will serve 18 different types of mooncakes. The most popular and ordered mooncakes are mixed scallop, mixed shrimp, taro and pineapple, along with other traditional mooncakes such as mung bean, lotus seed, and mixed.
"Last year, we first launched our mixed scallop mooncake with XO sauce. For traditional bakeries like ours, selling a new product requires careful consideration of many factors. Usually, customers who come to buy prefer the traditional flavor," the owner added.
Many famous cake brands "return" for the Mid-Autumn Festival
Phuong Diem Thuan mooncake shop was formerly a Western cake shop (cookies, cakes...) founded by Mr. Phong's father, Mr. Phuong Diem Thuan, before 1975.
Since 1987, the shop has started making moon cakes with the flavor of the Chaozhou people. His family learned the moon cake making craft from a famous bakery in the past in Cho Lon but now it no longer exists.
Mr. Thuan has 10 children, 3 of whom live abroad, so the bakery is currently inherited by his other children, managed by his youngest son, Phong.
Recently, RuNam launched the 2025 Mid-Autumn Festival gift collection in Ho Chi Minh City. The market for Mid-Autumn Festival gifts and cakes is bustling early.
PHOTO: CAO AN BIEN
Along with Phuong Diem Thuan, Dong Hung Vien mooncake factory in Cho Lon area has always been supported by customers during the Mid-Autumn Festival for many years. Dong Hung Vien is a familiar brand to people long before 1975 with brands that no longer exist such as Vinh Hung Tuong, Tan Tan, Long Xuong, Dai Chung...
This August, the RuNam brand has just launched the 2025 Mid-Autumn Festival gift set with the theme "Full Moon Symphony", continuing to be inspired by French poetry, fine arts and architecture. The highlight of the collection is the "Full Moon Symphony" stage cabinet gift set, an iconic design from 2020. Also featured is the Quynh Nga gift box inspired by the story of the first Vietnamese woman to travel into space.
Source: https://thanhnien.vn/tiem-banh-trung-thu-noi-tieng-o-tphcm-mo-ban-som-nam-nay-co-gi-moi-185250820163755535.htm
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