"Quintessence of the homeland" Ha Tinh conquers consumers through TikTok

(Baohatinh.vn) - That is the goal that cooperatives and businesses in Ha Tinh aim for when learning how to livestream sales, build TikTok shops and promote local specialty products to consumers nationwide.

Delegates attending the training session

On the morning of October 9, the Department of Industry and Trade of Ha Tinh coordinated with the Department of E-commerce and Digital Economy ( Ministry of Industry and Trade ) and TikTok Vietnam Technology Company Limited to organize a short-term training course on e-commerce in Ha Tinh province under the National E-commerce Development Program by 2025.

At the program, experts from TikTok Vietnam introduced an overview of e-commerce livestream, shared opportunities and challenges when selling through digital platforms, provided instructions on setting up equipment, sound, lighting, rules for live broadcasting, creating a TikTok shop account and building a booth.

Ms. Le Thi Le Thu (Director of Sao Star Media and Entertainment Company Limited, Ho Chi Minh City) shares general information about e-commerce livestream

Students are also guided in creating attractive livestream scripts, effective interaction and closing skills, and tips to help TikTok channels easily go viral. The practical part is organized vividly, helping participants experience directly under the guidance of experts.

Cooperatives and businesses participate in the livestream session " Ha Tinh products - Quintessence of homeland on Tiktok".

The highlight of the program was the livestream session "Ha Tinh Products - Quintessence of the homeland on TikTok" which attracted thousands of online followers.

This activity has helped businesses, cooperatives and business households in Ha Tinh improve their skills in approaching consumers on digital platforms, contributing to promoting digital transformation in commerce, bringing Ha Tinh products further into the domestic and international markets.

Source: https://baohatinh.vn/tinh-hoa-que-huong-ha-tinh-chinh-phuc-nguoi-tieu-dung-qua-tiktok-post297091.html