With the shift of generations and changes in policies, a new class of future economic masters is emerging. They have grown up with technology, possessing unprecedented access to information. With just a few clicks, they can search for millions of contents on financial management, entrepreneurship, and even financial instruments.
But opportunities come with risks: among the "forest" of information on social networks; a lot of content is unverified, a lot of solutions and tools are actually just covers for illegal and fraudulent activities. This generation is not only young people, they are also business owners, entrepreneurs,... What do they have in common? The gap between floating information and knowledge. A generation that is ready, but lacks the right tools to transform it into real value.
"Sweet fruit" can only be formed when you have tools and knowledge in hand.
To overcome, that generation needs friends with rich expertise; reliable tools and solutions. In that context, BIDV not only plays the role of a commercial bank with financial products, but has also affirmed its position as a torchbearer; for the future of a generation with knowledge and a solid position. The parallel of two pieces: The Moneyverse - a financial education program for the young generation and SMEasy - a comprehensive digital platform for small businesses has affirmed BIDV's long-term vision: "understanding correctly" can "do the right thing".
The Moneyverse – Enlighten your mind
BIDV has chosen an educational and experiential approach when accompanying the reality TV show The Moneyverse. This is not only an entertaining game show but also a "financial class" for young people, where contestants are placed in realistic simulation situations. Through each episode, viewers are not only entertained but also "reflected" on their own financial thinking and habits; thereby realizing the shortcomings and weaknesses that still exist,
One of the outstanding marks of The Moneyverse is the strategic accompaniment of a team of experts from BIDV such as: Dr. Can Van Luc - BIDV Chief Economist, Director of BIDV Training and Research Institute; Dr. Nguyen Xuan Quang - Deputy Director of BIDV Training and Research Institute and many other staff. They not only play the role of judges or advisors; but also "hand-holding" people, helping contestants and audiences better understand how cash flow works, risks, measures and handling tools in the financial world.
Through The Moneyverse, BIDV has brought financial education closer to young people, helping them not only understand theory but also know how to apply it in practice, building a solid personal financial foundation - a prerequisite to embark on the journey of mastering the future.
Top 6 The Moneyverse 2024 experience the working environment and receive souvenirs at BIDV
SMEasy – From knowledge to action
If The Moneyverse is a space to help young people understand money correctly, SMEasy is the destination to help businesses behave correctly and optimize cash flow. As the first digital platform in Vietnam for small and medium enterprises; SMEasy was developed by BIDV in the form of "One Stop Shop" - integrating both financial and non-financial solutions in the same ecosystem.
SMEasy provides businesses with payment, loan and financial management solutions; and supports internal management through a library of tools, handbooks and in-depth documents. The platform also owns SMEasy Academy - which provides free online training courses on digital transformation, management skills, and strategic thinking for business leaders. Not stopping there, SMEasy also creates a network connecting the business community, helping units to share experiences, find partners, and expand cooperation opportunities.
In particular, SMEasy is "tailored" specifically for women-owned businesses - a group that often faces many barriers in accessing technology and capital. Through a friendly, easy-to-use interface and personalized solution packages, BIDV hopes to support female business leaders to improve their management capacity, access digital knowledge and participate more equally in the modern business environment. This is also a clear demonstration of BIDV's commitment to promoting gender equality and comprehensive financial development.
The birth of SMEasy not only solves the operational problem for businesses, but also demonstrates BIDV's strategic vision: digital transformation is not a destination, but a long-term journey - where the bank is not only a service provider but also a professional partner, supporting businesses to develop sustainably.
BIDV closely and comprehensively accompanies businesses
"Two swords combined"
The Moneyverse and SMEasy are two complementary pieces in the financial ecosystem that BIDV is building. If The Moneyverse helps to open up thinking, understand how to perceive, make decisions and manage money intelligently, then SMEasy is a tool to help apply theory into practice. However, both aim at a common goal: to build a generation of intelligent, strong, confident human resources to develop and master the future.
The combination of knowledge and action, people and technology, individuals and businesses is the key to help Vietnam's economy develop sustainably in the future. And on that journey, BIDV continues to affirm its role: not only a bank, but also a professional companion of the new financial generation.
Coin Universe - Journey of outstanding success with strategic support from BIDV
Dominating the TV airwaves : The only educational program to make it to the top 10 Share of Voice throughout season 1 (*), the first episode topped the national rating chart (**)
Digital Explosion: Over 250 million online interactions, 86 million viral views, over 800 media posts from universities and 200 student ambassadors
Narrowing the gap with young people: Dozens of mentors attended 107 offline events throughout 2 seasons, across the country, attracting nearly 300,000 participants. Awarded 130 scholarships, totaling over 500 million VND to students.
Optimized product: BIDV x The Moneyverse Card - the first international debit card line for Vietnamese students was honored to receive the 2024 Youth Inspirational Product Award from Mastercard International Card Organization.
Kantar
Younet and Kompa
Source: https://vtv.vn/tu-thong-tin-den-hanh-dong-can-gi-de-lap-day-khoang-trong-100251006180027473.htm
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