In the early days of 2025, the image of the limited edition gift set 'Hundred rivers flow to the ocean' forVIB 's depositors appeared in Times Square (New York, USA) attracting the attention of international and domestic consumers.
VIB's limited edition gift set 'Hundred Rivers Flow to the Ocean' appeared on the Nasdaq billboard screen at Times Square, New York. Photo: VIB
This is the next step of VIB in connecting finance, art and the public. The world's financial - cultural - artistic intersection Times Square, known as the 'intersection of the world', is where the world's leading brands converge. With millions of people passing by every day, this square has become an ideal place to spread financial, cultural and artistic values in a lively and inspiring way. As a limited edition gift set exclusively for VIB depositors, the appearance at the square of 'Hundred rivers flowing to the sea' with the bank's brand image has many meanings. Specifically, through the gift set, Vietnamese culture is introduced to international friends, the tradition of reunion is honored with the image of rivers flowing to the sea. In addition, VIB's position is affirmed as one of the leading retail banks in Vietnam. As a leading retail bank, VIB has made many impressions with its strategy towards user experience. From promoting the application of modern technology to continuously innovating based on understanding customer needs, VIB always strives to bring different and unique experiences. From understanding the ultimate destination of Vietnamese people in depositing money is to build good and solid things for the family as well as the desire to reunite with relatives on Tet holiday, VIB found a point of contact with visual artist Bui Cong Khanh and Minh Long ceramics. The three parties have combined to create the artwork 'Hundreds of rivers flow to the big sea' to bring contemporary art and the story of connection and strong integration aspirations closer to VIB's deposit customers in particular and the public in general. Bringing art into customer experience - VIB's inspiring journey With the artwork 'Hundred rivers flowing into the ocean', art is expressed on every bowl of rice, every plate... where we sit with relatives and friends to enjoy delicious dishes, chat about life topics, strengthen relationships, and gather together... The artwork is not only a gift of gratitude to customers who deposit at VIB, through the image of rivers flowing into the ocean, the artwork conveys a profound message about reunion, family love and the value of sustainable connection.
The series of works "Hundred rivers flow to the ocean". Photo: VIB
| From December 2024 to February 28, 2025, VIB will give customers the set of works 'Hundred Rivers to the Big Sea' with three sets: 'Downstream', 'Gathering' and 'Sum vay'. - 'Downstream' is given to customers with deposits from 300 million VND to under 2 billion VND, or average balance of payment accounts (payment accounts) from 300 million VND to under 1 billion VND. - 'Gathering' is for those who deposit from 2 to under 5 billion VND, or payment account balance from 1 to under 2.5 billion VND. - With deposits from 5 billion VND or payment account balance from 2.5 billion VND or more, the sender will be given the work 'Sum vay'. For details, see: https://www.vib.com.vn/vn/promotion/detail?promotionId=4389464&name=Chuong-trinh-uu-dai-gioi-han-Tet-du-day,-trao-qua-nhu-y |
![[Photo] National Assembly Chairman Tran Thanh Man attends the inauguration ceremony of the Memorial Site of National Assembly Standing Committee Chairman Bui Bang Doan](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2025/9/28/6feba23492d14b03b05445dd9f1dba88)
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