ACB was honored in the category of 'Creative Credit Solutions' with the product 'First Home'

(Chinhphu.vn) - The product "First Home" of Asia Commercial Joint Stock Bank (ACB) was officially honored in the category "Innovative Credit Solution" at the Better Choice Awards 2025 - a national award organized by VCCorp under the direction of the Ministry of Finance.

ACB representative received the title of "Innovative Credit Solution" at Better Choice Awards 2025 with the product "First Home" - Photo: VGP/LN

Better Choice Awards (BCA) is an annual national award, honoring innovative products and solutions that bring practical value to consumers. 2025 marks the third season, with the message "Breakthrough - Proud of Vietnam".

In particular, ACB's "First Home" program is a loan package exclusively for individual customers under 40 years old. The program applies artificial intelligence and comprehensive digitalization of the credit granting process, helping to expand access to capital for the young generation, supporting them to realize their dream of settling down.

ACB accompanies young people on their journey to settling down

With the goal of accompanying young people on their journey to settling down, ACB has built a product that not only offers preferential interest rates, but also offers flexible loan terms and simplified procedures, helping customers easily access capital to buy a house even when they have just started working or do not have much savings. “First home” is not only a financial product, but also a bridge to help thousands of young customers realize their dream of settling down.

After the Government Standing Committee meeting with commercial banks on February 11, 2025, ACB is the pioneer bank to launch the "First Home" loan package for young people with flexible features to meet housing needs and suit the needs and income of customers. Loan term up to 30 years, fixed interest rate for the first period up to 5 years, simple and flexible procedures with preferential loan interest rates from only 5.5%/year.

ACB representative said that the high expectation of owning “one’s own house” in life is completely consistent with the “settling down” mentality and tradition of Vietnamese people, especially young people with stable jobs and monthly income. Possible reasons include the safety and stability of real estate, social recognition when owning a house and the need for practical living.

ACB was honored at the Vietnam Outstanding Banking Awards 2025 in two categories: Outstanding Retail Bank and Bank with Innovative Products and Services

In addition to providing suitable financial solutions, ACB also supports other necessary legal procedures according to the law to maintain peace of mind for customers, provide suitable financial plans, and ensure the loan and principal repayment process is smooth and convenient for both parties.

Another highlight of the “First Home” product comes from the application of technology. ACB integrates artificial intelligence and Machine Learning in credit scoring, improving the approval rate for customers with stable income but no collateral, while effectively controlling bad debt risks. The entire process from registration, approval to disbursement is completely digitized on the ACB ONE application, helping to shorten the application processing time to just a few minutes. The loan is then disbursed directly to the beneficiary, completely replacing the previous cumbersome procedural process. This is an important step forward, improving customer experience and demonstrating ACB's integration with the growing digital banking trend in the region.

This award is not only a recognition from the professional council but also an important milestone demonstrating ACB's pioneering role in the field of innovative credit. This will be the foundation for the bank to continue developing modern, transparent and accessible financial solutions, while pursuing the goal of becoming the top choice of customers.

ACB is honored to be recognized as one of the 50 most effective businesses in Vietnam in 2025.

ACB's smart virtual assistant was honored

At the Vietnam Outstanding Banking Awards 2025, ACB was honored to receive the award for "Bank with outstanding innovative products and services" (with the ONE - GenAI Virtual Assistant tool developed specifically for the corporate sales team) and Outstanding Retail Bank.

ONE - GenAI is not only a tool that applies artificial intelligence, but also an "in-depth assistant" that helps sales staff at ACB: Improve in-depth understanding of the market, industry, and business; provide advice that is close to needs, take care of customers more proactively and professionally; suggest products and potential customers.

ONE - GenAI also helps the ACB team operate more effectively every day when: Data is searched, synthesized, analyzed and managed systematically; appointments and meetings are reminded promptly.

ACB is committed to continuously investing in modern technology to improve service capacity, optimize experience and bring "tailor-made" solutions suitable for each business. ACB is also honored to be named for the 9th consecutive time in the ranking of "50 Most Effective Companies in Vietnam 2025" (TOP50) organized by Nhip Cau Dau Tu Magazine, with consultation from experts from Harvard Business School.

In the context of a volatile economy , maintaining business performance is not only a challenge but also a measure of a business's mettle. This title not only recognizes the relentless efforts, but also affirms ACB's leading position in the finance and banking industry, with a sustainable development strategy and outstanding efficiency.

Le Nguyen

Source: https://baochinhphu.vn/acb-duoc-vinh-danh-hang-muc-giai-phap-tin-dung-sang-tao-voi-san-pham-ngoi-nha-dau-tien-102251005203800195.htm