Ca Mau: Helping farmers access e-commerce platforms

Recently, Ca Mau City Post Office has cooperated with the City Farmers' Association to support farmers in digital transformation in agricultural production and consumption. This activity contributes to building a network connecting farmers with businesses and retailers, creating a sustainable value chain for both farmers and businesses.

Accordingly, Ca Mau City Post Office organizes training sessions on the application of information technology in agriculture , instructing farmers on how to use e-commerce platforms to access larger consumer markets.

Ca Mau City Post Office also uses e-commerce platforms and social networks to promote and sell products. In addition, there is an e-commerce platform specializing in agricultural, forestry, and fishery products and regional specialties to connect directly with businesses and retailers, helping to increase product consumption.

Ca Mau City Post Office and farmers in Tan Thanh commune, Ca Mau city harvest melons and put agricultural products on the e-commerce platform buudien.vn.

Ms. Le Phuong Lien, Deputy Director of Ca Mau City Post Office, said: “Coordinating with the City Farmers’ Association to support farmers in digital transformation in agricultural production and consumption is an extremely important and meaningful task. In particular, we have succeeded in consuming more than 2 tons of melons grown by farmers in Tan Thanh commune. This is an important step forward, affirming the effectiveness of digital transformation in agriculture.”

Currently, Vietnam Post Corporation (Vietnam Post) has the e-commerce platform buudien.vn, formerly the e-commerce platform Postmart, launched on March 31, 2024. The e-commerce platform buudien.vn is positioned as a platform specializing in Vietnamese agricultural, forestry and fishery products.

According to Ms. Le Phuong Lien, the e-commerce platform buudien.vn is a reputable address providing genuine agricultural products at reasonable prices. The brand is affirmed by the reputation of VietNam Post. Products are provided from reputable suppliers, product quality is guaranteed, have clear origin and are carefully packaged according to the standards of e-commerce goods. Thanks to the e-commerce platform, the consumption of farmers' goods becomes easier, more widespread, increasing the value of the products.

Mr. Ho Quoc Trang, Chairman of Tan Thanh Commune Farmers' Association, confided: "The connection between Ca Mau City Post Office and Ca Mau City Farmers' Association together with farmer members has helped consume agricultural and aquatic products for Tan Thanh Commune people, creating favorable conditions for people to put products on e-commerce platforms and sell more easily. At the same time, this is also an opportunity for people to access the form of trading on e-commerce platforms, increase product value and develop the economy."

The e-commerce platform buudien.vn is a reputable address providing genuine agricultural products at affordable prices.

In addition, the e-commerce platform buudien.vn waives all marketing fees, communication and advertising programs to enhance brand and product image for suppliers on the platform; creates an online space for research, introduction, display, advertising, product marketing, production and business cooperation between suppliers and business households.

It can be seen that building a network connecting farmers, businesses and retailers will help expand the consumer market and improve the customer experience. This is an inevitable trend and also an opportunity to enhance the value of local agricultural products, creating a sustainable value chain for Vietnamese agricultural products.

Source: https://vietnampost.vn/thuc-day-kinh-te-so-nong-nghiep-nong-thon/ca-mau-giup-nong-dan-tiep-can-san-thuong-mai-dien-tu