Trump's special strategy to attract male voters

Kinhtedothi - In this year's race to the White House, former President Donald Trump is implementing a special strategy to attract young male voters.

According to the BBC , instead of using mainstream media channels, Mr. Trump has chosen to appear on a series of podcasts and alternative media with an audience that is mainly young men. Mr. Trump's campaign has identified a key group of voters who make up more than 10% of the total electorate in swing states. This group is mainly young white men, but also has a significant proportion of Latinos and Asian Americans. The strategy of reaching out through podcasts and "unofficial" media is designed to attract exactly this group of voters.

Access through the "side door"

Specifically, Mr. Trump participated in interviews with social media influencers, comedians, and radio hosts. Some prominent names on this list include comedian Theo Von, the Nelk Boys, YouTuber Logan Paul, and streamer Adin Ross. While these names may be unfamiliar to the mainstream media, they have millions of followers on online platforms. For example, on YouTube alone, the video of the interview with former President Trump has attracted nearly 14 million views to date.

Former President Donald Trump appeared on comedian Theo Von's podcast "This Past Weekend." Photo: Youtube/Theo Von

Recent polls show a significant gender gap among young voters in terms of political views. According to the Harvard Youth Poll, while 70% of women under 30 support Mr. Trump's opponent, Vice President Kamala Harris, only 53% of men in the same age group support her. Conversely, 36% of young men support Mr. Trump, compared with only 23% of young women. Daniel Cox, director of the Center for American Life, said the gender gap reflects a larger divide in American society, with many young people feeling "abandoned" by politicians. "More and more young men are trying to understand their role in society. They have to strive harder for degrees, face more obstacles with mental health and even have an increase in suicide rates," said Mr. Cox. “These are very real concerns, but it feels like no politician is paying attention to them.” So Mr. Trump’s new strategy is to create a more friendly and approachable image of a politician for this class of voters. Interviews and podcasts are an opportunity for the 78-year-old former president to demonstrate his knowledge of popular issues with young people, such as sports and entertainment, rather than expressing controversial political views. “A lot of young people don’t want to read dry news,” Mr. Cox added. “Their top concern is probably cryptocurrency or video games. Politics is an afterthought, and it’s only received through the “back door” (ie, unofficial media), rather than the “front door” (the mainstream media).”

Turn charisma into votes

Former President Trump's new strategy seems to be effective in attracting the attention of young male voters, especially compared to the similar approach of current Vice President Kamala Harris - his main rival in the race to the White House. Ms. Harris and her deputy Tim Walz have also made many efforts in attracting support from male voters, from incorporating some interesting issues for "men" such as guns, sports , video games ... to directly attending football matches or some outdoor hunting trips. However, the support of men for Ms. Harris is still quite far behind Mr. Trump. According to the latest poll by the Pew Research Center, the Democratic vice president only received about 43% of the support of male voters compared to 51% for the former Republican president.

Former President Trump appeared on the NeckBoy podcast "FullSend." Photo: X

Trump’s new approach is not without its challenges, however. One of the biggest is how to translate this interest into actual votes. Some experts question whether Trump can expand his voter base among male voters – long considered the former US president’s core support force. According to Jack Bratich, a communications professor at Rutgers University (USA), the young male force active online contributed enthusiastically to Trump’s victory in the 2016 presidential election. That was the time when political memes and socio-political discussion forums exploded. But the situation is very different after 8 years, when there is currently no online political movement of “right-wing young men” large enough to strongly influence the outcome of this year’s presidential election. However, Professor Bratich believes that the success or failure of Trump's strategy depends on the presence of young men who are less interested in politics at the polls on election day. And like many other activities in the race for the White House this year, the scenario coming from these young voters always contains unexpected elements.

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