JLL Vietnam (part of the global real estate and investment management services group) has just adjusted its forecast for hotel transaction value in Vietnam in 2025 from 100 million USD to 125 million USD, as Vietnam's tourism has had a strong recovery, which is the main driving force for the growth of the tourism and hotel industry.
Specifically, in 2024, Vietnam's tourism industry will record revenue of about VND840,000 billion (equivalent to USD32.96 billion) and in 2025, it aims to welcome 25 million international visitors with expected revenue from VND980,000 to more than VND1,050 trillion.
International visitor sources are also becoming more diversified. While China was previously the main market, it is now only gradually recovering, while visitors from other markets have increased sharply. Specifically, as of August 2025, the number of visitors from Russia increased by 206.7% over the same period, Cambodia increased by 71.0%, along with stable demand from Korea, Taiwan (China), the US and Japan; while India continues to be a strong growth market.
Ms. Trang Le, General Director of JLL Vietnam, commented: “Currently, foreign investors are focusing on hotels that are operating stably, have long-term leases and are in strategic locations. At the same time, domestic capital flows in Hanoi and Ho Chi Minh City are also increasingly vibrant. This shows that the Vietnamese hotel market is entering a more mature stage, aiming for stable cash flow instead of just expecting capital appreciation.”
Accordingly, JLL forecasts that the value of hotel investment transactions could increase to 200 million USD in 2026, putting Vietnam in the group of top attractive destinations in Southeast Asia. This region is expected to maintain the proportion of hotel investment at 10-13% of total transactions in Asia - Pacific , equivalent to the pre-pandemic period.
This outlook is further reinforced by favorable visa policies, stable security and order, and actively implemented tourism promotion programs in Europe. In addition, the Government's orientation on sustainable development and digital transformation is also shaping future supply, especially in the high-end segment.
“We see that Vietnam has great potential to take advantage of the wave of increasing investment demand in the next 18 months if investors bring quality real estate projects to the market,” Ms. Trang Le emphasized.
Source: https://baotintuc.vn/kinh-te/dau-tu-khach-san-viet-nam-du-bao-vuot-125-trieu-usd-trong-nam-2025-20250925204333634.htm
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