FrieslandCampina: Journey to the top of the Global Nutrition Access Initiative

This achievement further affirms FrieslandCampina's commitment to fulfilling its mission of providing health care and the best nutrition to the community, as well as actively joining hands with governments in countries to address the current malnutrition situation.

At the same time, FrieslandCampina - a company that owns many familiar brands to Vietnamese people such as Dutch Lady milk, Yomost, Friso, Fristi... is always highly appreciated for identifying specific, transparent and consistent focuses in its nutrition approach strategy and constantly improving its products.

FrieslandCampina's Research & Innovation Center is one of the key factors contributing to the achievement of being in the top 2 of the Global Nutrition Access Initiative.

From pursuing a great mission in nutrition…

For over 150 years of establishment and development, FrieslandCampina has always strived to fulfill its mission of providing nutritious dairy products at the most affordable prices to people around the world, from children to the elderly. At the same time, the group also joins hands to reduce malnutrition and help everyone, regardless of income, to have easier access to high-quality nutrition.

FrieslandCampina continuously improves its product portfolio by reducing sugar, fat and salt without compromising on the taste and texture of milk.

FrieslandCampina is also one of nine companies on the list that derives at least 50% of its revenue from products in the “Healthier” category. ATNI praised the group’s affordable pricing strategy for products in this category, with different approaches such as the “Widening Access to Nutrition” program.

Ms. Corine Tap, President of FrieslandCampina Asia, emphasized: “ At FrieslandCampina, we believe that access to nutritious food is a basic human right.”

Ms. Corine Tap, President of FrieslandCampina Asia, shared: “ At FrieslandCampina, we believe that access to nutrition products is a basic human right. Therefore, to implement appropriate nutrition solutions, we have proposed the "Expanding Access to Nutrition" Strategy in Asia.

This project aims to address the three major burdens of malnutrition – stunting, overweight – obesity and essential micronutrient deficiencies, by focusing on affordable prices and accessibility of nutritious dairy products in multiple markets .”

…to build a solid physical foundation for the young generation

With the mission of being a leading nutrition group in the world , FrieslandCampina understands the nutritional challenges that children are facing. To find practical solutions to this problem, the company conducted the Southeast Asia Nutrition Survey (SEANUTS) with data collected from nearly 14,000 children aged 6 months to 12 years in 4 Southeast Asian countries, including Vietnam.

Through the collected results, FrieslandCampina joins hands with the Governments of countries to propose solutions to approach and solve the nutritional burden, contributing to improving the physical and mental strength of children to realize the mission of bringing better nutrition to everyone, especially helping the young generation have a solid physical foundation.

From the SEANUTS II research, FrieslandCampina will develop better products with formulas suitable for the physical condition of Vietnamese children at affordable prices.

For example, the SEANUTS II survey shows that malnutrition remains a major challenge for Vietnamese children. More than 50% of children under 12.9 years old are deficient in micronutrients, the rate of stunting and overweight and obesity is at 10.6% and 33%. Specifically, the rate of Vietnamese children who do not meet the recommended requirements for calcium, vitamin D, vitamin A, vitamin C and vitamin B12 is 81%, 95%, 56%, 66% and 32% respectively in daily nutrition.

That is why, since entering Vietnam 30 years ago, FrieslandCampina has always been committed to bringing the best quality nutrition, easy access and reasonable price to everyone.

In particular, the new and improved Dutch Lady milk product was born based on scientific research, with an optimal formula specifically for Vietnamese children, to provide essential nutrients such as protein, calcium and vitamin D to help children have a healthy body, along with vitamin C to enhance good resistance according to the recommendations of the National Institute of Nutrition.

The Access to Nutrition Initiative (ATNI) is a global non-profit organization that evaluates the world's 30 largest food and beverage manufacturers based on their commitment and performance in combating malnutrition.

In addition, the ATNI index assesses the compliance of the six largest manufacturers of breast milk substitutes with international guidelines for responsible marketing of these products.

Ha An

Source: https://vtcnews.vn/frieslandcampina-hanh-trinh-den-top-sang-kien-tiep-can-dinh-duong-toan-cau-ar908086.html