On the evening of March 14, the People's Committee of Dien Bien province organized the opening ceremony of the 2025 Ban Flower Festival and the Cultural, Sports and Tourism Festival of Dien Bien ethnic groups with the theme "Dien Bien - Bright Ban colors".
Attending the program were Deputy Prime Minister Le Thanh Long, delegates from provinces, cities and international friends.
With the theme " Dien Bien - Brightening Ban Flowers", the art program to welcome the opening of the Dien Bien Ban Flower Festival 2025 is divided into three chapters: "Touching the memory", "Sensing the color and fragrance" and "Unleashing the essence - Shining brightly". Through each performance, the image of the Ban flower is depicted as a symbol of life, culture and the indomitable spirit of the people of Dien Bien.
This year's Ban Flower Festival in Dien Bien is held together with the eighth Dien Bien Province Ethnic Culture, Sports and Tourism Festival with many attractive activities, contributing to preserving, honoring and promoting the traditional cultural values of the 19 ethnic groups in Dien Bien province, promoting the natural beauty, cultural beauty, and tourism potential of Dien Bien in particular and the Northwest region in general to a large number of people in the country and international friends.
This is also an opportunity for Dien Bien to continue promoting the advantages of its land, people, and natural conditions to attract tourists, strengthen the promotion of tourism potential and strengths; and strongly promote tourism cooperation between Dien Bien province and localities nationwide.
Speaking at the opening ceremony, Deputy Prime Minister Le Thanh Long acknowledged and highly appreciated the efforts and enthusiasm of the Party Committee, government and people of Dien Bien province in preserving and organizing the Ban Flower Festival and the Cultural, Sports and Tourism Festival of ethnic groups. The beauty and value of the Ban flower have been preserved, conserved and promoted by the ethnic people of Dien Bien through the organization of the annual Ban Flower Festival, becoming a unique tourism product, actively contributing to honoring and developing ethnic cultural forms.
Deputy Prime Minister Le Thanh Long suggested Dien Bien province focus on a number of tasks: Developing tourism in a professional, modern, focused and key direction; focusing on in-depth development to ensure quality and efficiency, affirming the brand and competitiveness; developing sustainable tourism associated with preserving and promoting the value of historical and revolutionary relics and national cultural values.
Maximize the potential and advantages of natural factors and ethnic culture, the province's unique strengths, enhance cultural exchange and enrichment between ethnic communities and with provinces in the region and the whole country. Mobilize all resources, encourage the participation of businesses and investors in the service sector, infrastructure development, and continuously improve the quality of tourism products.
Deputy Prime Minister Le Thanh Long also requested central ministries, departments and branches to continue to pay attention and create favorable conditions for Dien Bien to develop comprehensively; requested investors to continue to pay attention to investing in developing the tourism and service industries, contributing to improving material and spiritual life, creating opportunities for Dien Bien people to get rich in their homeland.
According to Chairman of Dien Bien Provincial People's Committee Le Thanh Do, Dien Bien is proud to be the land of Ban flowers. For many years now, the Ban Flower Festival has been held annually in Dien Bien Phu city; loved and awaited by many people and tourists at home and abroad. In 2025, the Ban Flower Festival will open on the occasion of the 71st anniversary of the opening battle of the Dien Bien Phu campaign, creating a victory "Resounding throughout the five continents, shaking the earth"; a practical activity to welcome the Party Congresses at all levels towards the 14th National Congress of the Party.
Source: https://daidoanket.vn/dien-bien-khai-mac-le-hoi-hoa-ban-nam-2025-10301612.html
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