When women talk to the world in the language of fashion

The newly launched “Synthesis” CHATS by C.Dam collection is not only a creative mark, but also a declaration of the ability to merge art and application, creativity and business. The message of “integral beauty” is transformed into a visual language to reflect the philosophy of balance and transformation within women.

In the new collection, Creative Director Cuong Dam said he wanted to start from black and white - the two original poles of all contrasts, go through butter yellow, light olive, and end with earthy brown and wine red, to tell the story of the journey to find balance, where art and application flourish together.

For modern women, fashion is not only about expressing style or glorifying appearance, Cuong Dam also wants to help women converse with the world through stories told in the language of materials, lines and emotions. There, beauty does not stop at form, but extends to inner depth - where softness meets strength, femininity goes hand in hand with intelligence and courage.

With the same philosophy of honoring “feminine intelligence” and the spirit of “material sculpture,” Creative Director Cuong Dam has brought a new perspective on fashion. Each design is not just an outfit, but a declaration of the courage to live, freedom of thought and profound beauty of modern women. That is what makes his creations become the voice of a generation of women who walk with understanding, confidence and a spirit of constant movement.

Lan Khue, Diem My 9X, Ngoc Thanh Lam, Tuyet Lan… are the first Vietnamese beauties to wear designs from the “Synthesis” collection at Vietnamese showbiz events.

Although she just gave birth to her first child nearly 2 months ago, Tuyet Lan makes many people admire her for quickly regaining her slim figure and attractive demeanor when wearing outfits created by Cuong Dam. Meanwhile, the beauty of 'new mothers' Diem My and Lan Khue is also increasingly attractive.

Chinese beauties such as Myolie Wu, Zhao Liying, and Ouyang Nana are charming in Vietnamese brand designs.

Not only conquering domestic artists, Cuong Dam's designs continuously appear on international red carpets. Pianist Maryna Aksenov and supermodel Maria Borges chose outfits from the Vietnamese fashion house when appearing on the red carpet of the Venice Film Festival or the BOF 500 event, expressing the image of a woman with personality, confidence and full of character.

Along with Asian stars such as Trieu Le Dinh, Au Duong Nana, Myolie Wu..., CHATS by C.DAM tells a different story, gentle, graceful and imbued with the Asian spirit. There, softness becomes the language of inner strength and beauty is honored not only by the body, but also by the depth of emotions and soul.

The influence of the Vietnamese fashion house brand has also spread strongly through international fashion publications, with the representative face of the campaign "The Power of Water" - Natasha Aris appearing on the cover of Harper's Bazaar Vietnam, Harper's Bazaar Serbia, V China Magazine and Vogue Arabia...

In Vietnam, the “intellectual femininity” spirit that the fashion house pursues is also shared and spread by many artists such as Ho Ngoc Ha, Lan Khue, Ninh Duong Lan Ngoc, Tuyet Lan, Diem My, Ngoc Thanh Tam… Although each person has their own personality, they all have something in common - elegance, depth and courage expressed through each outfit choice.

Some images in the collection “Synthesis” :