LPBank is about to open a representative office for the Central and Central Highlands regions in Da Nang.

Da Nang is on the runway of becoming an international financial center. And with that "stature", the presence of large financial institutions such as LPBank is indispensable. Pioneering in creation According to the plan, the "livable city" will be upgraded to take advantage of existing advantages, not only in the Central Highlands region, but also nationally and internationally. Da Nang International Financial Center will be the place to welcome the trend of shifting investment capital flows from markets, a place where any large economic group wants to be present, to become a complete piece of the ecosystem of this new growth pole. With the image of a modern, dynamic, safe and friendly urban area that has been built over the years, plus the orientation to become an international financial center, Da Nang is gaining an irresistible attraction in the eyes of investors. In such a context, the fact that a business can be present early in this initial stage also brings many competitive advantages. In other words, the enterprise itself not only expands its business activities and increases its influence, but is also the embodiment of creation, contributing the first bricks to a financial center in the process of formation. These things coincide with the development philosophy and the strong transformation that LPBank is achieving. A very notable point in the development strategy that LPBank has set out for the period 2024 - 2028 is "Strong change, comprehensive efficiency". And the Central - Central Highlands region, where there is a huge demand for green credit, is considered a good land to sow the seeds for that strategy. LPBank's goal is that in 2024 alone, the bank will spend 6,000 billion VND on green agriculture in the Central - Central Highlands region, realizing the commitment to sustainable development (ESG) that it has pursued over the past time.

LPBank will soon open a regional representative office at the Riverside Tower located in the Danang International Financial Center.

With the goal of becoming a leading retail bank, a bank for everyone, LPBank is taking both steady and bold steps to "popularize" its brand and services. Not only covering 63 provinces and cities with a system of transaction offices and branches, LPBank is focusing on exploiting key markets, of which Da Nang - the Central Highlands is an example. Brand enhancement On May 31, Riverside Tower - a complex project of offices, luxury apartments, hotels and commercial services was topped out. Located in a prime location in the city center, between the Dragon Bridge and Tran Thi Ly Bridge (the road with the highest land price in the city), Riverside Tower is a new symbolic project, starting another growth cycle of Da Nang. From here, it is easy to connect to the international airport and the city's districts via radial roads.

LPBank representatives, Mr. Hoang Van Phuc (middle) - Deputy General Director, Mr. Phan Le Khanh (third from left) - Chief Representative of Regional Office, and representatives of partners attended the topping out ceremony of Riverside Tower on May 31.

The Riverside Tower project has a scale of 29 floors above ground and 2 basements, with a total floor area of ​​46,000 m2. Riverside Tower is expected to be put into operation from the fourth quarter of 2024, marking a new symbol for the city. From here, LPBank's Central Highlands Representative Office will officially be moved to Riverside Tower and put into operation. In addition to maintaining the largest network in the joint stock commercial banking system, one thing that LPBank has always focused on over the past time is investing in developing facilities and modernizing key transaction points in major provinces and cities to maximize benefits and enhance customer experience.

The Riverside Tower project with its prime location will be the headquarters of LPBank's Central Highlands - Central region representative office.

The ancients have a saying: “Clothes match virtue”, and LPBank’s choice of Riverside Tower as the location for its Representative Office once again shows the “green eyes” of the bank. Locating the Representative Office in a modern tower with a prime location in Da Nang city will help LPBank raise its brand awareness, truly becoming an extension for the bank to “conquer” the market share of the Central Highlands, where the population accounts for more than 17% of the country’s population, where there is a community of businesses and investors who are eager to change.

LPBank is one of 15 Vietnamese banks in the Top 500 Banks with the highest global brand value in 2024, announced by the world's leading brand valuation consultancy, Brand Finance. LPBank was given a long-term issuer credit rating of A+ with a "stable" outlook by VIS Rating, a credit rating company. VIS Rating assessed LPBank's asset quality as good thanks to its ability to control bad debt ratio, while also assessing LPBank's profitability as good and expecting stable profitability in the next 12-18 months.

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