Mondelez Kinh Do accompanies in preserving traditional cultural values ​​during festivals

Attending the event were the leaders of the Department of Tourism, the Ministry of Labor, War Invalids and Social Affairs, the Ministry of Planning and Investment , the US-ASEAN Business Council (USABC) and the Vietnam Business Council for Sustainable Development (VBCSD).

With the common goal of preserving and conserving traditional cultural values ​​and promoting the beauty of Vietnamese culture for future generations, the Vietnam Exhibition Center for Culture and Arts, under the Ministry of Culture, Sports and Tourism, has signed a memorandum of understanding for cooperation with Mondelez Kinh Do Vietnam Company for 3 years.

The framework of this cooperation aims to preserve, promote and harmoniously combine the traditional and modern beauty of the Mid-Autumn Festival and Lunar New Year, spreading the value and meaning of these holidays to future generations in the period of integration and development.

To achieve the goals in the period 2024 - 2026, Mondelez Kinh Do Vietnam and the Vietnam Exhibition Center for Culture and Arts will implement event programs, promote communication, honor and promote Vietnamese cultural characteristics through festival seasons.

Specifically, Mondelez Kinh Do Vietnam said it will sponsor the "Mid-Autumn Festival 2024" event in Ninh Binh province organized by the Vietnam Exhibition Center for Culture and Arts. In addition to sponsorship activities, Mondelez Kinh Do Vietnam also brings the Mid-Autumn atmosphere to the festival through decoration activities and Mid-Autumn Festival entertainment activities.

Mr. Nguyen Dang Chuong - Director of Vietnam Exhibition Center for Culture and Arts (left) and Mr. Anil Viswanathan - General Director of Mondelez Kinh Do Vietnam Company (right) signed a memorandum of cooperation between Mondelez Kinh Do and Vietnam Exhibition Center for Culture and Arts.

Mr. Bui Ky Da - Deputy Director of the Vietnam Center for Cultural and Art Exhibition shared: "We appreciate the positive contributions of Mondelez Kinh Do Vietnam in preserving cultural values ​​during traditional festivals of the nation and believe that the cooperation program between the two sides will create a driving force to promote communication, widely spreading cultural beauty to the people, especially children.

In addition, we appreciate Mondelez Kinh Do Vietnam's idea of ​​"A Happy Mid-Autumn Festival" and support the unit's decision to give employees the Mid-Autumn Festival off to reunite with their families."

Mondelez Kinh Do strives to preserve the beauty of Mid-Autumn Festival culture.

These cooperation activities are expected to be a premise for future cooperation between the two sides, while also arousing appreciation for the nation's traditional cultural values ​​and the hope that everyone will join hands to preserve these heritages for future generations.

Mr. Anil Viswanathan, Managing Director of Mondelez Kinh Do Vietnam shared: " We are proud that the Mondelez Kinh Do brand has been loved by consumers for many years. We provide a variety of products from daily snacks to meeting gift needs, especially during festivals and celebrations. Kinh Do mooncakes have been associated with the traditional Mid-Autumn Festival for more than 25 years. It is not just a cake but also a gift carrying the traditional cultural values ​​of the nation.

Understanding this, Mondelez Kinh Do Vietnam not only develops quality Kinh Do mooncake products to serve the diverse needs of customers, but also strives to preserve and promote the beauty of the Mid-Autumn Festival. We hope this cooperation will be of great significance, helping to spread the good values ​​and meanings of these holidays for many years to come. With a rapidly developing country like Vietnam, I hope this cooperation will help preserve the country's unique culture."

Mr. Anil Viswanathan, CEO of Mondelez Kinh Do Vietnam, spoke at the ceremony.

In order to honor the value of traditional holidays, over the years, Mondelez Kinh Do said that it has continuously implemented many initiatives and creative activities, with the hope that family members will have more time to enjoy moments of reunion together. Typically, in 2023, Mondelez Kinh Do launched the idea of ​​"A Mid-Autumn Festival" when it decided to give all employees a day off for the Mid-Autumn Festival (September 29, 2023) to fully reunite with their loved ones.

During the 2024 Mid-Autumn Festival, Mondelez Kinh Do brought a communication campaign with the message: "A whole day of reunion, forever bright moonlit stories", continuing to give all employees a day off for the Mid-Autumn Festival to reunite with their families and fully enjoy the traditional holiday.

Source: https://dantri.com.vn/doi-song/mondelez-kinh-do-dong-hanh-gin-giu-gia-tri-van-hoa-truyen-thong-dip-le-hoi-20240812111936517.htm