Happy National Day 2-9:

Supermarket chains and shopping malls in Hanoi have all changed their appearance, covered in the colors of the national flag.

Anticipating the growing shopping trend, businesses have prepared abundant sources of goods, increased opening hours, and launched a series of attractive promotions and discounts to attract consumers to shop.

MM Mega Market systems across the country are dressed in the brilliant red and yellow of the national flag. Photo: Thanh Hai

To celebrate the 80th anniversary of National Day, MM Mega Market is organizing a big promotion from August 28 to September 10, called "Golden National Day - National Pride", applicable to more than 2,000 products.

Many fast-moving consumer goods are applied with buy 1 get 1 free, buy 2 pay 1 programs. Fresh food groups are discounted from 20 - 30%. In particular, household appliances or home care products are deeply promoted up to 80%, shocking price of only 9,000 VND/product.

Mr. Dinh Quang Khoi, Director of MM Mega Market Vietnam system said: "On the occasion of National Day, purchasing power is expected to increase sharply, so we have proactively prepared abundant supply, an increase of about 15% compared to the same period last year. The promotion program focuses on fast-moving consumer goods and fresh food. In addition to promotional programs, MM Mega Market also coordinates with many suppliers to stabilize prices of essential goods."

MM Mega Market system increased the quantity of goods by about 15% compared to the same period last year. Photo: Thanh Hai

Similarly, AEON Vietnam is committed to ensuring a full supply of essential goods at stable prices, bringing peace of mind to customers. In addition, many special products and activities are designed specifically for National Day.

In particular, AEON supermarket discounts up to 50% on thousands of products, from essential consumer goods, high-quality Vietnamese goods to electronics and fashion . Customers also have the opportunity to participate in the daily lucky draw with bills from 2 million VND.

AEON supermarkets nationwide also decorated with the national flag. Photo: Khanh Linh

During the National Day holiday, supermarkets Co.opmart, Co.opXtra... also simultaneously organized the program "Proud of Vietnamese Supermarket", prioritizing the introduction of Vietnamese products in the best locations, along with a series of attractive promotions exclusively for Vietnamese products. The peak from August 28 to September 3 will be a 7-day super discount program. In addition, when buying special products designed specifically for the September 2 holiday, customers will also receive an 8% refund...

Ms. Nguyen Thi Kim Dung - Director of Co.opmart Hanoi supermarket also said that in parallel with promotional activities, the unit also organizes a series of culinary festivals and events to promote regional products, livestreaming to sell selected agricultural, aquatic and seafood products.

“This is an opportunity for domestic products and specialties to get closer to consumers, becoming a direct bridge between manufacturers and customers,” informed Ms. Nguyen Thi Kim Dung.

The special thing about this year's September 2nd holiday is that many retailers prioritize promoting and introducing Vietnamese specialties and OCOP products. Ms. Nguyen Thi Bich Van - Communications Director of Central Retail Vietnam Group said that GO! and Tops Market supermarkets introduced and promoted 160 regional specialties and typical OCOP products, such as Mo village tofu ( Hanoi ), Moc Chau crispy persimmons (Son La), Quang Ninh milk oysters, Da river clean fish (Phu Tho), smoked buffalo meat (Lao Cai), Tam Nong chicken (Dong Thap)... to consumers until September 10th.

“We hope that consumers will have interesting experiences when visiting and shopping on the occasion of September 2nd, actively support regional specialties and community livelihood products, thereby helping Vietnamese goods increasingly affirm their quality and brand reputation in modern retail systems,” Ms. Nguyen Thi Bich Van emphasized.

Meanwhile, in the fashion industry, Canifa is one of the brands that has joined the race to promote demand on the occasion of the 80th anniversary of National Day. The brand's "Patriotism from the cradle" collection has attracted attention because of its diversity for many ages, with prices ranging from 169,000 - 299,000 VND per product. The brand also launched a 20 - 30% discount program for group orders.

Similarly, the Coolmate brand impresses young people with the collection "Freedom to Stretch"; Yody brings to consumers the collection "We have an appointment with freedom"...

In addition to fashion brands, the accessories and gift market has also become bustling when a series of products such as scarves, hats, cloth bags or T-shirts printed with the national flag and traditional motifs appeared simultaneously in stores and e-commerce platforms. The striking red and yellow colors along with details reminiscent of historical relics and the map of Vietnam help these items quickly become favorite choices of consumers.

Mr. Nguyen The Hiep, Deputy Director of the Hanoi Department of Industry and Trade, said that this year, the Department of Industry and Trade will implement the approved program contents; coordinate with production and business units, especially large retail systems in the area, to organize concentrated promotional programs to stimulate demand. Enterprises also coordinate to expand promotional objects and increase incentives to ensure retail revenue growth.

With careful preparation, the National Day on September 2 is expected to be a boost for the Hanoi market, contributing to promoting the capital's trade growth in 2025.

Source: https://hanoimoi.vn/mung-quoc-khanh-2-9-sieu-thi-phu-mau-co-to-quoc-tung-bung-khuyen-mai-714612.html