Vietnamese people spend more than 2 hours a day using messaging apps.

According to a survey by Viber, Vietnamese people currently spend 2 hours and 32 minutes a day on social media and messaging apps, staying on them for one minute longer than the global average. Local businesses can reach their audience through messaging as 73% of Vietnamese customers prefer to interact with brands through chat.

Viber: Người Việt dành hơn 2 giờ mỗi ngày để sử dụng các ứng dụng nhắn tin - Ảnh 1. — Viber representative shares solutions for Vietnamese brands when they want to reach users

Meanwhile, with over 20,000 brands worldwide using it - Viber for Business offers advertising solutions (native ads, stickers and brand lenses), messaging solutions (business messages, chatbots) as well as upcoming business calls and OTP solutions. In addition, the Viber for Business ecosystem helps brands address their business needs: build brand awareness and generate new leads, increase revenue and increase ROI, effectively nurture customer loyalty...

In addition to Viber’s comprehensive ecosystem of business tools, brands also benefit from the app’s robust security measures. Specifically, Viber offers end-to-end encryption for all private chats, groups, and private calls – the gold standard for private communications. It also uses line encryption – the closest thing to a secure user-to-brand communication tool.

At the same time, messages are not stored on Viber servers, connections are secure and HTTPS (Hypertext Transfer Protocol Security) only - all measures taken to ensure a safe Viber experience for both users and brands.

“As we expand Viber’s business portfolio, we are committed to tailoring solutions to the unique needs of businesses of different sizes and locations,” said Berina Tanovic, Chief Business Officer at Rakuten Viber. “As more Vietnamese brands turn to Viber to communicate with their customers, we will provide solutions that enable them to connect with customers locally and internationally. With Viber, these businesses have access to a secure, feature-rich communication platform that meets their specific business needs.”

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