After a year of silence, real estate investors begin their journey of "hunting" for land.

Real estate businesses "release products"

In the fourth quarter of 2023, a series of large-scale projects of all types, spanning from North to South, will begin implementing sales campaigns, creating supply and promoting transactions for the real estate market. In particular, businesses owning tourism and resort real estate projects "releasing products" after a long period of observation and waiting, which is a positive sign showing the market's positive recovery process.

After a year of silence, the real estate investor began his journey to land formation 1. — Many investors have launched sales campaigns to create supply and promote transactions in the market. (Photo: CFLAND)

Accordingly, in the Northern region, the apartment segment will be supplemented with new supply from a number of projects located in the South and West of Hanoi , the number of which could reach up to 1,800 apartments.

In Ho Chi Minh City, new supply will be added from the next sales phase of Akari City, Glory Heights, Mastery Centre Point, The Global City, The Privia projects...

Returning to the Central region, information about new projects opening for sale "warmed up" the market after a long period of silence such as Eco Central Park Vinh, The Panorama 2 Da Nang , The Sailing Quy Nhon,...

In particular, after a long period of absence and silence in the market, the resort real estate segment is back on the "race track", adding to the market supply from large-scale projects such as The 5Way Phu Quoc, Meypearl Harmony Phu Quoc, Regal Legend Quang Binh, The Ocean Resort Quy Nhon,...

According to information recorded by the Market Research Working Group of the Association of Real Estate Brokers (VARs) nationwide, newly opened projects have attracted attention, recording impressive booking numbers with attractive sales policies. Typically, a resort project of a reputable investor in Phu Quoc recorded booking numbers many times higher than the number of opening sales.

Real estate cuts losses, starts trading, starts new growth cycle

Besides the primary real estate market, the secondary market also recorded positive signs of recovery with more segments and areas showing signs of "bottoming out".

If, in the past, secondary transactions only appeared mainly in the segment of land and houses for the public with a price range of less than 3 billion VND, recently, with more positive information from the market, demand has improved with many options when a more diverse supply is added from loss-cutting products of investors, from real estate collateral assets foreclosed by banks,....

In addition, interest rates have been adjusted down significantly, approaching the level of early 2022. People's idle money, although not much, has begun to return to real estate investment.

Townhouses and villas priced over 5 billion VND, with prices remaining stable for a while after a period of deep loss-cutting earlier this year, have been "accepted" by investors to invest in, starting a new growth cycle.

After a year of silence, the real estate investor began his journey to land image 2. — After a year of silence, real estate investors have begun their journey of "hunting" for land. (Photo: DM)

Information from the brokerage force that is a member of VARS also shows that more investors have started their journey of "hunting" for land, in the suburban areas of big cities, localities with strong infrastructure development and high urbanization rate with prices that are considered quite "bargain", with much room for growth in the future.

Mr. Nguyen Van Dinh, Chairman of VARs, said that the market recovery process will certainly continue to be differentiated by segment and region due to different absorption capacities.

Mr. Dinh forecasts that the real estate market in the fourth quarter will continue its recovery trend with transaction results clearly improved compared to the previous three quarters due to investor confidence being strengthened, interest rates decreasing, and the market having more suitable supply.

However, the recovery will hardly grow dramatically in the short term. Because the real estate market has been "sick" for a long time and has not yet fully "recovered". A "slow but steady" recovery and gradual familiarization with the new business environment is the key to a successful return.

"The new real estate market will not develop rapidly and haphazardly like the previous growth period, but will develop in a healthy and sustainable direction," said Mr. Dinh.

According to Mr. Dinh, the market will undergo a process of filtering out customers who make decisions based on emotions and abuse financial leverage, while retaining real customers who have qualifications, knowledge and understanding of the market.

In the new market, the time of "average" brokers is over. Only professional brokers with internal strength, accumulation, sustainable vision and high credit rating can survive. At the same time, investors with 3 good qualities: good products, good legality, good prices will still have a seat in this new playground.

Although the real estate supply has gradually improved, it is still far from meeting the real market demand, especially in the affordable segment. For the market to develop in a truly safe, healthy, and sustainable manner, not too “hot” or too “cold”, the gap between supply and demand must be gradually narrowed.

"Therefore, supply needs to be stimulated and appropriately regulated by the State through land allocation and land lease in the direction of having preferential policies and mechanisms to develop low-cost commercial housing," Mr. Dinh emphasized.

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