"Say mot lua loi lo em" becomes a strange phenomenon: AI music invades Vietnamese shops?

(Dan Tri) - Created by AI, the song “Say mot doi vi em” suddenly became a phenomenon, covering many stores recently. Along with that, a series of songs using AI technology also attracted millions of views.

"Drunk for you for life" becomes a strange phenomenon

“ I'm drunk not because of alcohol, but because I love you so much that I forget… ” - a familiar song that has appeared on all social media platforms and nearby cafes and restaurants recently, is receiving the attention of a large audience.

It is worth mentioning that this song is not performed by a famous singer, nor is it widely promoted, but it is still widely spread. Many people are even more surprised to know that the song was composed and performed by artificial intelligence (AI).

The song "Say mot doi vi em" was composed, recorded and MV edited by AI (Photo: Screenshot).

Say mot doi vi em is a collaborative product of Ken Quach (real name Quach Anh Thao, born in 1978) and Huong Ly Bong (real name Nguyen Thi Huong Bong) - two names that do not work professionally in the art field but share the same love for music .

With the help of AI, they wrote the lyrics, arranged the music, edited the vocals and completed the MV. The song was released in August, and was introduced as having been composed, recorded and edited by artificial intelligence.

Remarkably, without any promotional campaign, the song still spread strongly. In the park or in cafes and restaurants, audiences can easily hear this familiar melody.

The song "Say mot doi vi em" was released in August (Source: Ken Quach Official).

To date, the MV Say mot doi vi em has reached more than 8.3 million views on YouTube, and has been used as background music in more than 600,000 TikTok videos . In particular, the chorus "I say not because of alcohol, but because I love too much so I forget..." is on top of the trend, and has been incorporated into short videos by millions of users.

Many singers and audiences also participated in covering (singing again) with different styles, making the song "live" persistently for nearly two months. Many people even mistook this for a real singer's hit. When they learned that the voice was created entirely by AI, the audience was both surprised and curious.

Recently, singer Nguyen Vu also released a version of Say mot doi vi em on his YouTube channel. The male singer said that he made the MV with the consent of Ken Quach and Huong Ly Bong. The MV has reached over 1.3 million views and received many positive responses.

The male singer shared with Dan Tri reporter: " A friend advised me not to do it again because AI sang so well, but I was still determined because I really love the melody. AI can sing perfectly, without being out of tune, but humans sing with emotion, with the beat of their hearts, that is the difference. I am not afraid of comparisons."

Nguyen Vu made the MV and sang the song again (Photo: Character's Facebook).

The spread of Say mot doi vi em is considered by many to be a strange phenomenon, showing that Vietnamese music is changing in the era of artificial intelligence. Although AI cannot replace real emotions, music created by AI has been "invading" the entertainment market.

"AI sings" - millions of listeners

If 2-3 years ago, when talking about AI music, the audience often had the prejudice "Who listens to AI singing?", now the situation has changed: AI composes, AI sings, millions of people listen, causing a fever on the internet.

Besides Say mot doi vi em , many songs that have attracted attention recently also apply AI technology, such as Da Lat still rains, don't you?, Van ly sau, Hu vo cung biet dau, Thang 7 anh viet cho em...

These songs have in common a nostalgic lyrical melody that touches the emotions of many listeners.

One of the recently noticed AI music channels (Photo: Screenshot).

AI music channels are also becoming a popular phenomenon on TikTok and YouTube. Many channels post AI-composed music, or use AI to refresh famous songs, attracting hundreds of thousands or millions of views, leading to a rapid increase in followers.

For example, the AI ​​music channel "Nhac doc me ta" - specializes in posting AI videos simulating rock-style vocals, covering famous songs, and has been gaining attention recently.

Some AI-generated rock version videos of songs like Treasure, Overflow, Miracle, Tomorrow Someone Hasn't Got Married... reached from 300,000 to 700,000 views within just 1 month of posting.

Or we can mention the bolero song Rain in the afternoon by the late musician Anh Bang. This song is being remade by many AI music channels in the rock metal style, attracting millions of views on TikTok and YouTube.

The song "Afternoon Rain" was remade by AI in a rock style that attracted attention (Video: AI Love Music).

It can be said that using AI tools in the music field has become a trend, opening up opportunities for everyone to access the artistic creation process.

With just the support of popular software like Suno AI, Udio AI, Voicemod AI Music... a person who doesn't know music theory can also use commands to create songs including processes like creating melodies, writing lyrics, creating arrangements and performing with virtual voices.

Musician Nguyen Van Chung shared with Dan Tri reporter that AI flooding the Vietnamese music market recently is a normal development trend in the digital age. Thanks to artificial intelligence technology, many people have been able to create their own songs as souvenirs, or create channels to make money.

Musician Nguyen Ngoc Thien believes that some AI-composed songs like Say mot doi vi em are well-received because of their easy-to-listen melodies and familiar lyrics that easily penetrate people's daily lives.

Explaining why AI music has begun to reach a wider audience than before, musician Nguyen Ngoc Thien said: "Last year, many people used free AI software to create music. It was an unfinished version, not for Vietnamese music, leading to AI-composed songs having a situation of forced pronunciation, question marks becoming tildes, flat tones becoming sharp tones. The lyrics and music were unreasonable, creating nonsense songs, without any breakthrough.

Currently, the AI-composed songs flooding the market are created by the latest version of AI. This version requires a payment to use, so it has been upgraded to be better, no longer has the problem of forced sound, forced words, and the harmony and arrangement are quite good.

It is undeniable that the AI ​​music fever is creating new developments in Vietnamese music, but this trend also causes many controversies about copyright, authorship, competition between human-created products and AI-created products...

Experts say that in the context of increasingly developing technology, artists face more and more challenges. However, many musicians believe that AI is an inevitable trend that humanity needs to accept and they see this as an opportunity to learn and improve themselves.

Source: https://dantri.com.vn/giai-tri/say-mot-doi-vi-em-thanh-hien-tuong-la-nhac-ai-xam-chiem-hang-quan-viet-20251010065056349.htm