Representatives of De Heus Group and CJ Feed & Care Group at the signing ceremony - Photo: VGP/LN
Drive growth in existing markets and explore new ones
This transaction strengthens De Heus' strong position in Asia, opens up strategic access to the Korean and Philippine markets, and affirms its long-term commitment to independent farmers across the region.
At the same time, it will mark an important step in De Heus’ long-term growth strategy, demonstrating the Group’s continued ambition to provide safe, healthy and affordable food by supporting independent livestock and aquaculture farmers in key growth markets. The transaction includes 17 feed mills.
Representatives of the Ministry of Agriculture and Environment, De Heus Group worldwide, and guests witnessed the signing ceremony - Photo: VGP/LN
Since entering the Vietnamese market in 2009, De Heus has been steadily building and expanding its strong presence in the Asian region. The acquisition of CJ Feed & Care strengthens De Heus’s position in Vietnam, Indonesia and Cambodia, while opening up direct access to two strategic markets, South Korea and the Philippines – countries with strong growth potential in the animal protein production sector.
Strengthening animal protein value chain linkages
Consistent with its focus on animal nutrition, De Heus continues to affirm its commitment to independent livestock producers. This acquisition will expand farmers’ access to high-quality nutritional solutions, superior breeding stock and in-depth technical support, while contributing positively to the development of a competitive and sustainable livestock industry.
Mr. Gabor Fluit, CEO of Royal De Heus Group, said: “The signing of this agreement is an important step in expanding De Heus’ footprint in Asia. By combining our expertise in animal nutrition, farm management and animal health with CJ Feed & Care’s strong local presence, De Heus can create even more value for our customers, partners and the industry as a whole.
“We will continue to work with independent farmers, contributing to building a more sustainable and resilient food system for future generations,” said Gabor Fluit.
De Heus and strategic partners will develop high-tech livestock farming towards sustainable value chains - Photo: VGP/LN
Commenting on the development in the Vietnamese market through this event, Mr. Johan van den Ban, General Director of De Heus Vietnam and Asia, said: The transaction marks an important turning point for De Heus in particular and the Vietnamese livestock industry in general. Because, not only expanding the scale of operations, we also enhance our capacity to support livestock farmers in the Asian region through comprehensive solutions: From high-quality and sustainable animal feed, advanced livestock breeds, on-farm technical support to access to financial solutions.
Accordingly, De Heus Vietnam will continue to work closely with farmers, agents, investors and agricultural management agencies. With this deal, strategic partners such as Topigs Norsvin and Bel Gà will join De Heus in improving the quality of the pig and poultry industry in existing markets, while expanding to new markets.
Mr. Johan van den Ban affirmed: "De Heus is committed to fully complying with the regulations of state management agencies in the process of implementing activities to improve productivity, strengthen the agricultural value chain and promote environmentally friendly livestock models, contributing to ensuring long-term food security."
As an important strategic partner of De Heus in Vietnam, Hung Nhon Group is committed to continue investing in high-tech agricultural zones. These efforts aim to meet the growing demand for high-quality pig and poultry breeds, contributing to the development of Vietnam's livestock industry.
The transfer agreement is expected to be completed in the first half of 2026, after being approved by competent state agencies.
Le Nguyen
Source: https://baochinhphu.vn/tap-doan-de-heus-mo-rong-vi-the-tai-chau-a-thong-qua-viec-mua-lai-tap-doan-cj-feed-care-102251001143228108.htm
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