Training on branding and local brand identity

On the morning of October 21, the Department of Rural Development (Department of Agriculture and Environment) organized a training course on local brands and brand identity; trade promotion skills and e-commerce for agricultural, forestry, fishery and food production and business entities in the province.

Delegates attending the training course.

In the context of strong international economic integration and digital transformation, building and developing local agricultural product brands not only contributes to enhancing product value, but also affirms the reputation and position of Ninh Binh agricultural products in the market. Brand identity associated with culture, region and product story is the core factor that creates the difference and sustainable development for each typical product.

After the merger, Ninh Binh has a large space for development, creating favorable conditions for the formation of production areas according to the value chain, enhancing the brand of local products associated with regional linkages. Each locality has its own outstanding specialties such as: mountain goat, Ninh Binh burnt rice; braised fish, Dai Hoang royal banana; Giao Thuy spring rolls, Hai Hau fragrant rice... This is the foundation for building a brand of the linked region, both preserving its own identity and increasing competitiveness in the market.

At the training class, the trainees were introduced by lecturers from the Vietnam Academy of Agriculture to the following contents: digital transformation in agriculture; e-commerce; brands and trademarks, local brand identity; application of e-commerce in product consumption.

Through the training course, it helps agricultural production and trading establishments raise awareness of the role and importance of building and developing local brands and brand identities in the context of integration; at the same time, equipping them with knowledge and skills in trade promotion, market access, and building product images associated with regional cultural values. Thereby, contributing to the development of sustainable agricultural product brands; increasing economic value for producers; promoting product consumption in a modern, transparent, and professional manner.

News and photos: Hong Nhung

Source: https://baoninhbinh.org.vn/tap-huan-ve-thuong-hieu-ban-sac-cua-thuong-hieu-dia-phuong-251021102426277.html