Dr. Thanh Tea: 17 years of steadfastness in the 3 No standards: A story of passion for serving consumers

In the era of short video explosion, the habit of “instant consumption” is part of digital culture. For many years, Gen Z has been surrounded by the trend of eating quickly and drinking quickly to follow the trend.

When Gen Z "swipe card" for health

The health effects have made them change. Nielsen’s “Health and Ingredient Sensitivity” survey shows that 70% of Vietnamese avoid products containing preservatives, 68% avoid drinks with synthetic colors, 65% say no to artificial flavors. “Reading labels” has now become a natural reflex.

In the middle of a hot afternoon, Phuong Linh - a 21-year-old female student took a break from her part-time job at a fashion store on Tran Huy Lieu Street (Ho Chi Minh City). Sipping a bottle of cool Dr. Thanh Tea, she shared: "Staying up late and eating irregularly always makes me feel stuffy and hot inside. Since switching to natural herbal drinks, I feel like my whole body is purified and much fresher."

Not only Phuong Linh, many young people are "changing their taste" in drinks, from the habit of eating fast and drinking in a hurry to prioritizing green, clean products of natural origin to take care of their health, purify their bodies, and keep a fresh "vibe" every day.

Natural, healthy drinks that help purify the body every day, such as Dr. Thanh's Heat-clearing Tea, are the priority choice of young people.

Instead of drinking just to quench their thirst, Gen Z is willing to “swipe their card” and invest in their health with drinks of natural origin and transparent ingredients. According to the Ministry of Industry and Trade , 72% of consumers are willing to pay more for green products.

“I always check product labels carefully. I would rather spend more money to own a healthy product than put strange substances into my body,” Phuong Linh smiled, holding up a bottle of Dr. Thanh Heat-clearing Tea as proof of her choice.

This “turnaround” puts clean drinks with the 3 No standards (no preservatives, no synthetic colors, no added flavors) in the spotlight on the shelves. Among them, Dr. Thanh Heat-clearing Tea is a favorite choice of young people to detoxify the body and stay fresh every day.

17 years of steadfastness in the 3 No standards

At the age of 69, Mr. Nguyen Van Tu, R&D Director of Tan Hiep Phat, is still working hard in the laboratory. This lively, smiling man still remembers clearly the early days of developing Dr. Thanh Heat-clearing Tea. "This is one of the three "lifetime" products of Tan Hiep Phat", Mr. Tu said while making bullet points on a piece of paper as usual.

Mr. Tu said that at the end of 2008, Tan Hiep Phat launched Dr. Thanh Heat-clearing Tea after only 45 days of research. “This tea has no artificial colors, no preservatives, no added flavors. After being cooked, the herbs are bottled in an absolutely sterile environment, without adding any substances,” Mr. Tu affirmed.

In Asia in general and Vietnam in particular, natural herbs are abundant to develop healthy drinks. In the picture, people are taking care of the Grass Jelly (Euryale) garden, one of the 9 herbs extracted to make Dr. Thanh Heat-clearing Tea.

Nearly two decades ago, when the beverage market was in its golden age with carbonated products, Tan Hiep Phat surprised everyone by choosing to go “upstream”. “Asia has many types of herbs, fruits, and teas. Other businesses only focus on carbonated products, but we see a great opportunity with drinks made from natural herbs, good for health, creating a competitive advantage”, said Tan Hiep Phat’s leader in an interview with the press.

Choosing this “difficult” path, Tan Hiep Phat did not hesitate to invest hundreds of millions of dollars in the Aseptic cold filling technology line system – considered a 21st century invention in the beverage industry. “A line costs tens of millions of dollars, but we invested in dozens. If we only calculated for a short period of 3-5 years, no one would dare,” said Tan Hiep Phat’s leader, but it was that determination that created a sustainable difference.

"The business principle is to be different. If we see an opportunity to be different and benefit consumers, we must exploit it. The problem is whether we dare to jump in or not," Tan Hiep Phat's leader expressed.

The difference and benefits for consumers are most clearly shown in Dr Thanh Heat-clearing Tea. This body-purifying drink has not only met the 3 No standards until now. In fact, this modern standard has been strictly implemented by Tan Hiep Phat in each bottle of product since 17 years ago.

With Aseptic cold extraction technology and 9 natural herbs as ingredients, Dr Thanh Heat-clearing Tea has consistently achieved the 3 No standard for the past 17 years.

Mr. Vincent Mauer - General Director of GEA Vietnam & Philippines affirmed: "Aseptic retains the nutritional value and flavor better than traditional pasteurization methods, ensuring stable quality without preservatives." It is not surprising that many international markets are willing to pay 10% more for products produced using Aseptic technology.

Aseptic technology ensures absolute sterility: from the bottle, cap, water to the filling environment. With cold and sterile extraction properties, Dr Thanh Heat-clearing Tea preserves flavor and nutrients, prolonging shelf life without preservatives or synthetic colors - exactly the "clean label" style that Gen Z is looking for.

Become a sophisticated choice for a fresh "vibe" every day

The message “Every day of purification is a fresh day” of Dr. Thanh Heat-clearing Tea is not only an advertising slogan, but has become a new living habit of Vietnamese youth. On the streets, in lecture halls or at parties, the image of young people holding a bottle of Dr. Thanh Tea to purify their bodies every day has become familiar, as an “identity” of a green, clean, healthy lifestyle.

With the 3 No standard, Dr Thanh Heat-clearing Tea is the sophisticated choice of modern young people to purify the body, helping themselves stay fresh every day.

If technology is the foundation, then young people are the reason for Dr. Thanh's Heat-clearing Tea to break through. When the trend of green and clean living becomes the choice of the majority, the message "Every day of purification is a fresh day" of Dr. Thanh's Heat-clearing Tea has turned from an advertising slogan into a living habit.

From the streets, lecture halls, offices to parties, the image of young people holding a bottle of Dr. Thanh's Heat-clearing Tea has become familiar, like an "identity" for a green, clean, healthy lifestyle. "I always have a bottle of Dr. Thanh's Heat-clearing Tea in my bag. The cool herbal taste helps me 'reset' in the middle of class or before livestreaming to sell products every night to be fresher and more beautiful every day," Phuong Linh revealed.

For nearly 2 decades, Dr. Thanh's Cooling Tea has maintained its "monumental" position in the beverage market. It is a testament to a different business philosophy, putting the health of consumers first. It is the combination of traditional herbs with 3 No quality standards and the ability to purify the body for a fresh "vibe" every day that has made Dr. Thanh Tea a sophisticated choice for generations of young Vietnamese people over the past 17 years.

Source: https://daibieunhandan.vn/tra-dr-thanh-17-nam-kien-dinh-chuan-3-khong-cau-chuyen-dam-me-phung-su-nguoi-tieu-dung-10388515.html