Blind bags flood the sidewalk market

Baby Three blind bags not only caused a fever in online sales livestreams but also flooded the sidewalks.

Baby Three blind bags are sold all over the sidewalks - Photo: NHAT XUAN

Baby Three - a line of Chinese doll toys - is a new item in the toy line. Blind bag. Although it was only launched in May 2024, it quickly became a hit from online markets to sidewalk stalls.

Tired of my child being obsessed with blind bags

Note of Tuoi Tre Online On the evening of November 13, along the streets in Ho Chi Minh City such as No Trang Long (Binh Thanh district), Phan Van Tri (Go Vap district)... many stalls selling Baby Three blind bags sprang up, attracting many customers.

Stop by a blind bag stall Baby Three On Phan Dang Luu street (Binh Thanh district), Ms. Nguyen Thi Trinh (residing in Phu Nhuan district) used her phone to search for a Baby Three set similar to the saved picture.

Share with Tuoi Tre Online , Ms. Trinh said she also did not know what Baby Three was. Last night, her daughter opened TikTok and said this toy was hot, asking her mother to buy it. "I felt sorry for the price of 1.6 million, but my daughter had just won second prize for excellent students at the district level, and had promised a reward, so I had to keep my word," Ms. Trinh shared.

Blind bags have become a popular trend thanks to their curiosity. Each collection usually has a limited edition bag, encouraging buyers to continue hunting for missing models - Photo: NHAT XUAN

Meanwhile, Ms. Mai Ngoc Mai (living in Hoc Mon) said she had a "headache" when her 6th grade daughter was addicted to blind bags. Ms. Mai said that since her daughter learned about the blind bag game on TikTok, she was fascinated every day, trying to ask her mother to buy her some, but when her mother refused, she turned to begging her father.

Ms. Mai said that this type of blind bag is also cheap, priced from only 2,000 VND/bag, inside are mini toys of various designs and styles. "This Baby Three line is a new blind bag product, quite expensive, about 200,000 VND/piece," Ms. Mai said.

Every model comes out, every model is hot.

Share with Tuoi Tre Online , Ms. Nguyen Thi Dao, owner of a Baby Three toy stall on Phan Dang Luu Street (Binh Thanh District), said that this line of dolls is loved thanks to its cute face, big, sparkling eyes with many different versions such as watery eyes, dora eyes, cross-eyed..., of which watery eyes are the most "sought after".

Not only do these teddy bears look beautiful, they also smell good and have soft fur. Compared to Labubu, Baby Three is beautiful and has a soft price, only 1/5, so it is easy to reach young customers and students.

According to Ms. Dao, the surprise "unboxing" factor and the opportunity to own a special bear create great attraction for Baby Three, promoting the movement of hunting for "rare bears" online. In addition, Baby Three's designs are constantly updated to keep the product fresh.

"Every time a new unboxing video is posted online, it immediately becomes popular and is sought after by many customers. I sell about 50-70 individual boxes of Baby Three every day," said Ms. Dao.

A box of Baby Three costs up to a million VND, but sellers often separate each item to better suit the buyer's budget - Photo: NHAT XUAN

Meanwhile, Ms. NTH - owner of a toy stall on No Trang Long Street (Binh Thanh District) - commented that this new line of blind bag toys not only impresses with the unexpected "unboxing" experience but also with its quality and appearance.

Accordingly, Baby Three dolls have sparkling, lively and more attractive eyes than normal toy lines. "Every day I also sell dozens of orders. The hottest of which is the 12 zodiac animal set, Baby Three V3 series, it is difficult to import and sell", Ms. H. shared.

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