VPBank - hard-working is a 'strong general' who has accompanied the legend G-DRAGON twice

This not only shows the class of the "tycoon", but also proves the smart trick and reputation of VPBank .

"All in - all win" move

First is VPBank K-Star Spark 2025 - where G-DRAGON is one of the artists performing as a vedette. Next is the private performance of "Mr. Long" within the framework of G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI, presented by VPBank. The cost to accompany the king of K-Pop is certainly not small, especially when this "Idol of all Idols" is always famous in the industry with extremely high requirements for brands, production crews, reception, organization...

The two VPBank sponsored events were only about 3 months apart. This was not simply an all-in move but a testament to the brand’s strong financial potential, prosperity and prestige to be able to collaborate with top international artists.

VPBank accompanied G-DRAGON for the second time, becoming the only domestic brand to become the title sponsor in the G-DRAGON 2025 WORLD TOUR [Übermensch] series.

From the moment G-DRAGON closed the deal with VPBank, the brand had already won. The leader of BIGBANG is a rare Gen 2 K-pop idol who still maintains peak appeal in terms of media and commercial value despite being quiet for many years, possessing a large number of Gen Y, Gen Z (even Gen Alpha) fans who are able to spend a lot on activities to support their idols.

VPBank becoming the title sponsor for G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI, presented by VPBank affirms the brand's vision and understanding of target customers, once again causing a stir in the fan community.

Two consecutive accompaniments also helped VPBank position its reputation as worthy of the K-pop legend, on par with international giants. If all the world tour performances in previous countries, the title sponsors were powerful global corporations such as HSBC (Hong Kong) or UOB (Jakarta)... then the fact that a domestic commercial bank like VPBank became the sole title sponsor in the world tour series is unprecedented, showing the incredible position of the brand.

Fans prepare VPBank MasterCard for the battle to win VPBank pre-sale tickets of the world tour in Vietnam.

The first time with VPBank K-Star Spark 2025 - a big music festival with many artists (including G-DRAGON) can be considered a lucky hit for VPBank. But the second time it is clear that the story is no longer a game of chance, especially with the world tour position of a global top server star like G-DRAGON.

During his visit to Vietnam in June, anyone could see how powerful G-DRAGON's influence was in every aspect, from the explosive interaction on social networks when the information was just a poster on VPBank's fanpage, to the spending power of fans and the sea of seven-colored chrysanthemum lightsticks at My Dinh Stadium ( Hanoi ). It is not difficult for big names in Vietnam to see the benefits of accompanying the king of K-pop.

Therefore, there are certainly many “investors” who want to spend all their money to win the sponsorship for “Mr. Long’s” private concert. And once again, VPBank is the brand that closes the deal in the end, a proof that this is a “real brand, real price” - financially strong but more than that, trustworthy and professional enough that the “king” also wants to reunite.

The strong talk little but have prestige and understand people's hearts.

Rumors of G-DRAGON's return to Vietnam have been circulating since last year, with the news that he would be present at a music festival (which later turned out to be VPBank K-Star Spark 2025) and his own concert. However, before the official announcement, VPBank remained silent as if it had nothing to do with it, and even amidst the chaotic rumors on social media, there was hardly anyone mentioning this brand.

And then, “Bang bang bang”, when the news of the deal was announced, VPBank appeared in the public’s surprise, just like the final boss. The silence until the last minute before appearing so gloriously also helped VPBank avoid all the unpleasant dramas before the announcement day. Perhaps the prestige and absolute confidentiality from the previous cooperation became the premise to help this “general” negotiate successfully for the second time.

And now, VPBank has proven that G-DRAGON's trust is not misplaced when VPBank Presale tickets of G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI, presented by VPBank have officially sold out quickly, creating a realtime fomo wave in the community.

The number of people lining up to buy presale tickets was this large.

In its announcement and promotion, VPBank also shows a quiet but meticulous, consistent and respectful attitude towards its partners. Remember the poster released at midnight with the image of a daisy with missing petals made from gemstones that created an earthquake on the internet. A series of fanpages and brands changed their logos to "follow" the poster from VPBank, creating a new trend that even the Korean media reported loudly.

In welcoming "Mr. Long" back, VPBank also prepared two giant astronaut statues - the familiar "mascot" associated with G-DRAGON when launching the "PEACEMINUSONE Red Highball" beverage product line, a collaboration between PEACEMINUSONE (GD's fashion brand), Galaxy Corporation (GD's management company) and beverage company Brewguru (Buruguru).

VPBank's efforts are worthwhile as these activities contribute to enhancing the brand's engagement with artists and fans - its target and potential customers.

In short, the story of G-DRAGON and the two sponsorships of VPBank is “noisy” and an interesting case-study in branding. It is a presence that affirms the financial capacity and bravery of the brand, showing the ambition to reach out internationally and the ability to turn that ambition into reality.

VPBank is clearly demonstrating its strategy of building an integrated, youthful, and modern image by understanding popular cultural trends to reach the hearts of target customers. In its game, VPBank asserts itself as a fair player: following the rules, respecting customers/partners, being calm, professional, and keeping its word to the end.

Ha An

Source: https://vtcnews.vn/vpbank-cung-tam-la-con-tuong-manh-2-lan-dong-hanh-cung-huyen-thoai-g-dragon-ar970155.html