Vietnamese coffee "good harvest, good price"

Coffee exports set records in both volume and value

In just 8 months of 2025, Vietnamese coffee enterprises exported 6.42 billion USD - a record high in the history of the industry. This result not only affirms the increasingly solid position of Vietnamese coffee in the international market, but also shows that the industry has soon exceeded the target of 6 billion USD in exports by 2030, 5 years ahead of schedule. The Vietnam Coffee and Cocoa Association predicts that the Vietnamese coffee industry will continue to witness a booming year with impressive figures in both export volume and value.

According to the report of the Ministry of Agriculture and Environment , the total volume and value of coffee exports in the first 8 months of 2025 reached 1.2 million tons and 6.42 billion USD, up 8.7% in volume and nearly 60% in value over the same period last year. The average export price of coffee in the first 8 months of the year is estimated at 5,580 USD/ton, up over 46% over the same period last year.

The world coffee market is hotter than ever due to the decline in coffee harvests in Brazil and Indonesia, which has limited the world coffee supply. Meanwhile, demand from Europe, the US and Japan remains stable, pushing up world coffee prices. Vietnamese coffee businesses are benefiting positively when coffee has a "good harvest and good price".

Output increased by only 10%, but value increased by 90%. Export markets all grew positively, making coffee exporting enterprises very excited that they will exceed their targets for this year.

Mr. Le Duc Huy - Chairman of the Board of Members of Simexco Dak Lak Company said: "The largest market is the traditional market in Europe but there are positive signals from the Asian market that have increased sharply in recent times, especially China, Japan, and Korea. The US market is not high for us. Recently, we have made great efforts to develop this market."

To achieve this success, it is impossible not to mention the change in the development orientation of the industry. According to the Vietnam Coffee and Cocoa Association, although the majority of export output is still green coffee beans, the proportion of deeply processed products such as instant coffee and roasted coffee has been increasing, bringing higher added value. At the same time, the positive fluctuations of the world market are also a strong "push".

Mr. Duong Duc Quang - Deputy General Director of the Vietnam Commodity Exchange (MXV) shared: "Looking at the last months of the year, I think the trend is still positive. Brazil's Arabica supply is decreasing, forcing many international roasters to increase the proportion of Robusta in Espresso products. This is the key factor keeping Robusta prices high, above 5,500 USD/ton, while opening up more opportunities for Vietnamese coffee exporting enterprises."

Thanks to these factors, it is forecasted that Vietnam's coffee export turnover in 2025 will reach a record number.

Mr. Nguyen Nam Hai - Chairman of the Vietnam Coffee and Cocoa Association commented: "With the current situation, it is forecasted that in 2025, Vietnam will export about 1.5 million tons with a turnover of about 8 billion USD."

From green coffee beans to processed products, the Vietnamese coffee industry is gradually asserting itself, not only as a "capital" in terms of output, but also as a country with the ability to increase value and improve quality. This is the time to promote Vietnamese coffee as not just a commodity, but as a brand story, a mark of quality on the journey to conquer the global market.

Cà phê Việt Nam — In the first 8 months of this year, Europe was the largest market for Vietnamese coffee exports, accounting for over 63%.

US demand for Vietnamese coffee

In the first 8 months of this year, Europe was the largest market for Vietnamese coffee exports, accounting for over 63%. Asian markets also increased orders actively. Meanwhile, the US imported only 5.4% of the market share of Vietnamese coffee. The Vietnam Coffee and Cocoa Association said that this is too low compared to the US's annual import volume of Vietnamese coffee.

Mr. Do Ngoc Hung - Head of the Vietnam Trade Office in the US commented: "According to statistics from the US International Trade Commission, in the first 8 months of 2025, Vietnam exported about 405 million USD of coffee to the US, an increase of 50% over the same period in 2024, accounting for 5% of the total import turnover of 7.9 billion USD of the US, ranking 7th after Brazil, Colombia, Switzerland, Honduras, Guatemala and Mexico. Although there was a large increase in volume and selling price, exports to the US only accounted for about 6% of the total import turnover of the US.

In the context of rising international coffee prices, consumption trends in the US remain stable, even increasing in the specialty coffee segment and deeply processed products. This is an opportunity for Vietnamese enterprises to continue to affirm their brands and increase added value in the supply chain to the US market."

Regarding the adaptation to the reciprocal tax of the US market, Mr. Do Ngoc Hung - Head of the Vietnam Trade Office in the US commented: "Although the new reciprocal tax rate has a certain impact on prices, it does not reduce import demand, because the US market depends heavily on international coffee supplies, in which Vietnam plays a key role. According to many assessment reports, if the reciprocal tax rate continues to be maintained with many countries, the price of raw coffee will continue to increase sharply, leading to an escalation of retail prices at supermarket chains, coffee shops and wholesale and retail distribution chains, leading to export prices to this market continuing to be raised and improved.

Enterprises and associations need to proactively grasp developments in US tax policies to diversify distribution channels, as well as take advantage of other FTAs to create growth momentum and minimize risks when exporting.

Obviously, with a potential market like the US, Vietnamese coffee can absolutely strive to go further, to have a solid position in the hearts of consumers in this country. To do that, the initiative from businesses and Associations is the key factor in capturing the market, improving product quality, and processing to suit consumer tastes. These strategic steps will contribute to increasing the value of Vietnamese coffee, not only in the US, but all over the world.

Source: https://vtv.vn/ca-phe-viet-nam-duoc-mua-duoc-gia-100250924121233609.htm