With this growth momentum, the annual export target of 2.9 billion USD is considered completely feasible.
Gia Lai has particularly favorable natural conditions with fertile basalt soil, suitable for strategic crops such as coffee, pepper, fruit, etc. These are also products that have built brands in high-end markets such as the EU, Japan, Korea, etc. In addition, with a long coastline, the province's marine economic potential and seafood processing are increasingly focused on.
Advantages from key industries
According to the Department of Industry and Trade, in the first 8 months of this year, the province's export turnover reached more than 2.18 billion USD, equivalent to 75.8% of the 2025 plan. The Eastern Gia Lai region reached more than 1.19 billion USD, up 2.72% over the same period, accounting for nearly 70% of the yearly plan. Industries that recorded clear growth include: Aquatic products over 100 million USD, wood nearly 300 million USD, wood products 309 million USD, textiles over 255 million USD...
In the West Gia Lai region, export turnover reached nearly 989 million USD, an increase of over 52% over the same period and completing 89.9% of the yearly plan. Notably, coffee continued to play the role of “bright star” with over 932 million USD, accounting for almost the entire export value of the region; the rest were fruits, rubber latex, etc.
In 2025, the world's geopolitical and economic situation has many fluctuations, especially the US tariff policy has affected the production and business activities of export enterprises. From August 7, 2025, the US officially adjusted the corresponding tax on Vietnamese goods to 20%. This is an important market, accounting for about 40% of the export proportion in the Eastern Gia Lai region, mainly wooden furniture, wood chips, wood pellets, garments, and seafood. In the West, the export proportion to the US is about 6.8%, mainly coffee and processed fruits.
Mr. Nguyen Dinh Kha, Deputy Director of the Department of Industry and Trade, commented: The US tax policy both creates pressure and opens up opportunities. The challenge forces businesses to restructure the market, improve competitiveness, and at the same time seek opportunities in other areas.
As the leading coffee exporter in Vietnam, Vinh Hiep Company Limited (An Phu Ward) currently accounts for more than 10% of the country's coffee export turnover. In 2025, the company aims to export 800 million USD, aiming for the 1 billion USD mark.
Mr. Thai Nhu Hiep, Director of the Company and Vice President of the Vietnam Coffee and Cocoa Association, said: Coffee is not only a key product of Gia Lai, but also plays a role in pushing the export turnover of the whole province to break through. Currently, Vinh Hiep has expanded its market to nearly 60 countries, becoming one of the leading coffee export brands in Vietnam. Not stopping at exporting coffee beans, the company is increasing deep processing with roasted and ground coffee, instant coffee... to increase added value. The further goal is to build the Gia Lai coffee brand on the world coffee map.
Support businesses to expand their markets
In the province's export structure, coffee accounts for about 35% of total turnover, playing a key role. To maintain this position, according to Mr. Thai Nhu Hiep, businesses need support from credit policies such as reducing loan interest rates, creating conditions for long-term strategic planning in technology investment, production linkage policies, and building standard raw material areas. Strict control of goods origin is also a vital factor in the context of fierce competition.
Besides coffee, the fruit, wood, seafood, and textile industries are also flexibly shifting their market directions. Enterprises are proactively exploiting additional markets in Asia, the Middle East, and Europe. In August 2025, a delegation of Guangxi (China) enterprises surveyed the raw material area in the west of the province. Partners highly appreciated the potential of Gia Lai agricultural products, especially fresh fruits, opening up prospects for connecting supply and demand in the market of 1.4 billion people through the Guangxi gateway.
Gia Lai Livestock Joint Stock Company, a member of Hoang Anh Gia Lai Group (located in Lo Pang commune), currently owns 1,700 hectares of fruit trees, including 1,380 hectares of South American bananas that meet GlobalGAP standards. Each year, the company exports about 62,000 tons of bananas, of which the Japanese and Korean markets account for about 75%, the rest is exported to China.
“Thanks to the nutrient-rich basalt soil and highland climate, Gia Lai bananas have a distinctive flavor, beautiful appearance, and meet the standards of the export market. We aim to expand the planting area and exploit new markets every year,” said Mr. Nguyen Ngoc Mai, Director of the Company.
According to Mr. Nguyen Dinh Kha, in the face of market fluctuations, Gia Lai enterprises have proactively sought new partners to offset the decline from the US market, while taking advantage of opportunities from free trade agreements. Improving quality, standardizing production and building brands are considered the key to helping the province's agricultural products and goods maintain their position.
“The Department of Industry and Trade also advised the Provincial People's Committee to propose solutions to support businesses such as recommending loan interest rates; restructuring debts and extending debt for businesses; supporting connections with Vietnamese diplomatic agencies and trade offices abroad to promote trade and expand markets. These are important moves to help businesses reduce financial pressure and have more opportunities to approach international partners,” Mr. Kha informed.
Source: https://baogialai.com.vn/gia-lai-xuat-khau-8-thang-2025-vuot-218-ty-usd-nhieu-nganh-hang-but-pha-post566270.html
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