Casper Vietnam reveals new air conditioner product strategy in 2024

According to Casper Vietnam, 2024 is the year of the customer, the company's goal is to bring customers more optimal benefits. In addition, this brand also reviewed a series of washing machines and refrigerators introduced in Vietnam last October that received positive reception from the market.

Casper currently has many lines of household products with soft prices in the Vietnamese market.

Specifically, the company has launched many lines of household products at affordable prices, such as front-load washing machines priced at 5.59 million VND; top-load washing machines from 3.69 million VND; Multi-door refrigerators 12.99 million VND; Side by Side refrigerators 9.99 million VND...

In the context of the economic downturn after Covid-19, the demand for electronics in the entire market is strongly affected. As one of the enterprises holding the main market share in the industry, Casper Vietnam still strives to maintain its growth rate.

This brand's air conditioner market share maintained its top 2 position throughout 2023, and top 1 position for 3 consecutive peak months. The TV industry's market share continues to hold the top 5 position. Front-loading washing machines, after more than 2 years of launch, have risen to the top 6 market share. Side by Side refrigerators reached the top 6 market, increasing by 300%. Casper is in the top 115 largest private enterprises in Vietnam ( VNR 500 - 2022).

General Director of Casper Vietnam, Mr. Nguyen Viet Chung, shared some things that need to be improved in the recent past. Casper Vietnam has achieved such results because the brand knows how to recognize shortcomings and immediately correct them, not to repeat mistakes.

"After 8 years of presence in the Vietnamese market with very rapid growth, going through difficult years, Casper has now truly matured and is ready to take on new challenges. The expectation that Casper will be ready to take on a new position in 2024, having the opportunity to improve its position in the Vietnamese market is the belief in product advantages," Mr. Chung shared.

Casper Vietnam also revealed the launch of the EcoCity - Gen 2 Inverter air conditioner line to save electricity, replacing all mechanical models for all provinces and cities in Vietnam in early 2024. Thus, this will be the company's focus in the coming time.

Source link: https://thanhnien.vn/casper-viet-nam-he-lo-chien-luoc-san-pham-dieu-hoa-moi-trong-nam-2024-185231225005221168.htm