Vietnamese enterprises develop sustainable business models

Developing a sustainable business and governance model helps TNG Holdings Vietnam be honored at the Vietnam Strong Brands program 2022 - 2023.

The Vietnam Strong Brands Program 2022 - 2023 is organized by Vietnam Economic Magazine with the theme "New economic models create breakthroughs in growth and sustainable development". This is a prestigious business selection program that has been regularly implemented by the magazine for the past 20 years.

TNG Holdings Vietnam representative received the Strong Brand Award 2022 - 2023, October 6, Hanoi . Photo: TNG Holdings Vietnam

Since its establishment 27 years ago, the founders of TNG Holdings Vietnam have determined the business goal of improving community life and solving social problems. "The business strategy in each stage and the implementation personnel may change, but the value that the group steadfastly pursues is to bring a convenient and useful life to society," the business representative shared. Those are sustainable values ​​such as green products, energy saving, environmental improvement... This is also the destination that the unit is aiming for.

Since 2010, the group has prioritized the development of green, environmentally friendly, energy-saving industrial parks. Currently, the company is promoting the development of rooftop solar power systems in industrial parks to reduce carbon emissions.

A business installing rooftop solar power in an industrial park developed by TNI Holdings Vietnam. Photo: TNG Holdings Vietnam

Entering the residential real estate sector, the group focuses on developing modern, convenient urban areas. Each apartment is designed with lots of natural light and wind in a green space. Artistic squares, tropical gardens, swimming pools... and a series of high-end amenities are also invested by the investor. Digital transformation in operational management also helps the group improve customer experience, contributing to increasing satisfaction for residents.

SOJO Hotels - a product applying digital solutions. Photo: TNG Holdings Vietnam

This ecosystem is also supplemented with digital-style products such as the SOJO Hotels chain. Coming to SOJO Hotels, customers will have the opportunity to explore many technological experiences with just a smartphone, from lights, music , TV programs, curtains, shower cabins, room temperature... to online check-in and check-out.

With the goal of doing business for the community, TNG Holdings Vietnam also participates in the renewable energy sector with wind and solar power projects.

The group representative shared that since entering the market, sustainability has been a key development goal. When the business transforms into a large-scale corporation with ambitions for further growth, sustainable development becomes even more important. The "Strong Brand - Sustainable Development 2023" award is a recognition of our efforts over the years. This is also the motivation for the group to turn sustainable development into a competitive advantage and new business opportunities," said a representative of TNG Holdings Vietnam.

In addition to sustainable business, this company's leadership also focuses on building a sustainable governance model, such as human development, turning corporate culture into an internal cohesive force.

After 5 years of in-depth cultural development, TNG Holdings Vietnam has built a "gene" of corporate culture called ROX with 3 core values, 3 leadership commitments, 3 behavioral standards that connect TNG people in a common vision, speak a common language and comply with common rules of conduct. "Therefore, corporate culture is like a compass that guides all decisions, as well as the way TNG people solve problems, resolve conflicts and create a sustainable bond", said the company representative.

Corporate culture helps connect TNG people and increase employee productivity. Photo: TNG Holdings Vietnam

Various cultural initiatives and activities with yearly, quarterly, monthly themes... at the unit have helped improve employee interaction experiences, positively impacting employee morale and performance. In addition, the group also applies Jacob Morgan's employee experience model and digitizes the process system, promoting work performance.

According to many experts, the cultural management model is helping TNG Holdings Vietnam build a solid foundation in human resources, which is the key to sustainable development.

According to these experts, sustainable development is not only a trend but also a goal for businesses and the country in general. Pioneering businesses developing sustainable business and management models such as TNG Holdings Vietnam will help provide experiences to find suitable and effective models for the Vietnamese business community.

The Dan

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