Bringing Vietnamese products closer to European consumers

Ribbon-cutting ceremony to open Vietnamese goods week at Monoprix Baugrenelle Shopping Center in Paris, France.

On October 11, at the Monoprix Beaugrenelle shopping center (Paris, France), the Ministry of Industry and Trade of Vietnam, in collaboration with Central Retail Vietnam Group and the Monoprix system - part of Casino Group, organized the opening ceremony of the "Vietnam Products Exhibition at Monoprix Beaugrenelle," opening a series of activities within the framework of the Vietnam Goods Week in France in 2025.

In his opening speech, Mr. Do Huu Hung - representative of the organizing committee, emphasized that the event is a meaningful activity to promote high-quality Vietnamese goods, strengthen trade connections and cultural exchanges between Vietnam and France.

The program is part of the Vietnamese Government 's Project on promoting domestic enterprises to directly participate in foreign distribution systems by 2030, and is also associated with the strategy "For a more prosperous Vietnam - Better for Vietnam" initiated by Central Retail.

The ceremony was attended by Vietnamese Ambassador to France Dinh Toan Thang; along with representatives of the Ministry of Industry and Trade including Deputy Director of the Department of Foreign Market Development Nguyen Thao Hien and Deputy Director of the Department of Domestic Market Management and Development Bui Nguyen Anh Tuan.

The French partner side included Mr. Vincent Peyronnet, General Director of ExtenC - a unit under Casino Group, and representatives of Central Retail Vietnam including General Director of the Group Olivier Langlet, Vice President in charge of Trade Promotion Paul Le, and leaders of the foreign affairs and communications departments.

Speaking at the ceremony, delegates believed that “Vietnam Goods Week at Monoprix” would contribute to bringing Vietnamese products closer to French and European consumers. This is an opportunity for 40 Vietnamese enterprises to introduce agricultural products, processed foods, household appliances, fashion and consumer goods - products imbued with Vietnamese cultural identity, meeting the high standards of the European Union (EU) market.

Ambassador Dinh Toan Thang affirmed that the event is not only a step forward in bilateral economic cooperation but also demonstrates the strong friendship between Vietnam and France, which is developing strongly in many fields, especially trade and investment.

Immediately after the speech, the ribbon-cutting ceremony took place in a solemn atmosphere, marking the official opening of the Vietnamese product display space at Monoprix Beaugrenelle - one of the leading prestigious retail systems in France.

At the exhibition area, visitors can experience typical Vietnamese products, from coffee, cashew nuts, fish sauce, to handicrafts and eco-friendly fashion. The booth is designed with bold Vietnamese cultural colors, combining modernity and sophistication, attracting the attention of local consumers and French media.

Mr. Olivier Langlet, General Director of Central Retail Vietnam, shared: “We are proud to accompany the Ministry of Industry and Trade in the effort to bring Vietnamese products to the world. Today's event affirms the new position of Vietnamese products - quality, creativity and full of potential in the European market."
At the end of the ceremony, delegates and guests visited the exhibition space, took souvenir photos and exchanged cooperation opportunities between businesses of the two countries.

The Vietnam Products Exhibition at Monoprix Beaugrenelle is expected to last until the end of October 2025, with many promotional activities, product introductions and direct trade connections, opening up new prospects for the journey of "Bringing Vietnamese goods to the world".

vietnamplus.vn

Source: https://baolaocai.vn/dua-san-pham-viet-nam-tiep-can-sau-hon-voi-nguoi-tieu-dung-chau-au-post884334.html