FE CREDIT: More than a decade of maintaining the throne in the consumer finance industry

Persistent in its mission of leading consumer capital, FE CREDIT not only stands firm through many fluctuations but also maintains its leading position, recognized by prestigious awards.

That shows the ability to adapt flexibly, the right strategy and the commitment to sustainable development in the consumer finance industry in Vietnam.

Decade journey to keep the "throne" of consumer finance

Established in 2010 as a consumer credit unit under Vietnam Prosperity Joint Stock Commercial Bank ( VPBank ), FE CREDIT has quickly become a pioneer in the modern consumer finance industry in Vietnam. In 2015, the company officially operated as an independent legal entity, thereby starting the journey of building a specialized financial institution with the goal of popularizing consumer capital in a legitimate, transparent and sustainable manner.

To become a leading name, FE CREDIT has chosen a different development strategy, focusing on customers without collateral and unable to access traditional banks such as workers, small traders, and ordinary laborers. With the "early and deep coverage" strategy, the company not only approaches the right niche market that credit institutions "leave open", but also quickly builds a solid foundation for a long-term growth model.

From its first product of installment loans for motorbikes, FE CREDIT has continuously expanded its portfolio to include cash loans, installment loans for phones - appliances - electronics, secured loans, credit cards, and linked insurance. This diversity helps the company reach more customer segments and better control credit risks.

FE CREDIT representative was honored to receive the 2025 Financial Industry Prestige Company award. Photo: FE CREDIT.

After a period of rapid development, the consumer finance market has entered a period of harsh screening, due to the impact of the Covid-19 pandemic, pressure from credit control policies, high interest rates in the period 2022-2023, along with changes in consumer spending behavior. Many businesses have downsized or withdrawn.

However, with a comprehensive restructuring strategy supported by two shareholders, parent bank VPBank and SMBC Group, FE CREDIT not only maintains stability, but also maintains its leading position.

In recognition of that journey, FE CREDIT was consecutively named number one in the ranking of prestigious financial companies announced by Vietnam Report in collaboration with VietnamNet newspaper on August 1, 2025. The ranking is based on three comprehensive assessment pillars: financial capacity, media reputation and level of trust from customers, experts and partners.

In 2024, after two years of comprehensive restructuring, FE CREDIT achieved nearly VND 515 billion in pre-tax profit, marking a strong recovery. Entering the first half of 2025, FE CREDIT continued to maintain its growth momentum with nearly VND 270 billion in pre-tax profit, recording its fifth consecutive profitable quarter.

FE CREDIT is also a pioneer in building a distribution system with more than 13,000 points of sale nationwide. Total assets exceed VND 66,400 billion, not only consolidating its leading position in the industry in terms of scale but also demonstrating asset quality, operational efficiency and a solid capital foundation.

Diversification, digitalization, and responsible development

FE CREDIT’s success is not only confirmed by its leading position in terms of market share and assets, but also by continuously adapting to market needs, innovating products, applying technology and maintaining its commitment to sustainable development. The three pillars: diversifying product portfolio, digitizing customer journey and developing responsibly are the foundations that create the current and future strength of the business.

The multi-tasking financial application FE ONLINE 2.0 brings financial services to many customer groups, making the experience more seamless and convenient. Photo: FE CREDIT.

In the context of a rapidly changing market, we have flexibly expanded our product portfolio so as not to rely too much on cash loans, which are considered a high-risk segment.

The company diversifies its segments into less risky groups such as installment loans for phones, electronics, motorbikes, credit cards and linked insurance. These product lines not only meet the actual spending needs of people more closely but also help the company control credit risks more effectively, especially in the context of consumer behavior increasingly shifting towards convenience, flexibility and transparency.

To serve a diverse customer base, especially mass groups such as workers, small traders, freelancers or people in remote areas - segments often neglected by traditional financial institutions - FE CREDIT has invested heavily in digitalization. The FE ONLINE 2.0 application is a significant step forward, allowing customers to access a full range of financial services, from flexible loans, opening credit cards, loan inquiries to debt repayment schedule tracking, with just a few simple steps on the phone.

The FE ONLINE 2.0 application and the company's strong digitalization strategies are also a "step" to anticipate long-term consumption trends, especially when Gen Z - a group of users with spending and payment habits through digital platforms, is increasing in number, purchasing power and increasingly influential in the market.

The combination of data, technology and market understanding also helps FE CREDIT personalize products for each customer group, increase access efficiency and maintain long-term relationships. Along with business development, FE CREDIT also does not forget the role of a responsible financial institution.

With the goal of spreading financial knowledge and raising public awareness, the company has launched a series of financial education communication programs "Understanding money, less trouble" (Finance Explorer). This is not only a simple CSR activity but also demonstrates FE CREDIT's deep commitment to improving people's personal financial capacity, thereby contributing to building a more transparent, comprehensive and sustainable credit ecosystem for society.

Source: https://baodautu.vn/fe-credit-hon-mot-thap-ky-giu-vung-ngoi-vuong-nganh-tai-chinh-tieu-dung-d348945.html