Google Chrome is about to enter a “quieter” phase than ever with a new feature that helps users no longer be bothered by notifications from rarely visited websites. This is considered Google’s latest effort to improve the browsing experience and solve the “notification pollution” problem that millions of users are facing.


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According to a recent announcement, Chrome will automatically disable notifications from websites that users have not interacted with for a long time. If you have agreed to receive notifications from a news site, store or forum but have not visited it for a long time, the browser will silently revoke the permission to send notifications from that site. This feature will be deployed simultaneously on Chrome Android and desktop versions, bringing convenience and consistency to users on all platforms.
This isn’t the first time Google has made changes to its privacy and user experience. Chrome’s Safety Check tool already automatically revokes camera and location access for sites you no longer visit. Now, the new feature expands notification management capabilities, helping users avoid being constantly bothered by pop-ups.

Google has admitted that browser notifications, which are designed to increase engagement, are becoming a burden. Internal data shows that less than 1% of Chrome notifications receive a response or action from users. This means that the majority of alerts that appear daily are ignored or annoying. By automatically muting low-engagement sites, Google hopes to help users focus on what matters.
Google isn’t doing away with notifications entirely, however. Installed web apps like Gmail, Google Calendar, and online productivity tools will still be allowed to send notifications because they have real value and are used frequently. Conversely, sites that send too many notifications but don’t have a corresponding amount of user interaction will have their sending rights suspended. The change is expected to force spam sites to reconsider the frequency and content of their notifications.
Notification overload has been a problem for years. Internet users around the world complain about being bombarded with notifications from news sites, ads, social networks, and games. On iOS, Apple has added features that allow users to turn off, summarize, or silence unwanted notifications. Now, Google is taking a similar step, but at the browser level, which is the primary gateway to the Internet for billions of users.
When Chrome automatically revokes notification permissions, users will still be notified of the change and can restore permissions at any time if they wish. Google also allows users to completely disable the automatic revocation feature in the settings, ensuring absolute control. In internal testing, Google found that disabling notifications did not significantly reduce clicks – suggesting that most users simply do not care about these pop-up warnings.
This small improvement promises to have a big impact. Not only will Chrome’s “silence” make browsing smoother, more focused, and less annoying, it will also redefine how users interact with the internet. Without the distractions of pointless notifications, users can enjoy a cleaner, more organized, and more efficient online experience—just like the original goal of Chrome.
According to Tech Crunch
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