Space for experience and technology interaction

At Nguyen Hue walking street, visitors had the opportunity to experience the latest features of BIDV SmartBanking version X such as AI assistant, explore the personalized interface and diverse utility ecosystem such as booking train - bus tickets, shopping at VnShop, booking movie tickets... In addition, many customers were especially impressed with the series of technology interaction activities, participating in games, taking photos with AI assistants and the program of exchanging bracelets to receive VIP Fanzone tickets.

Customers experience BIDV SmartBanking digital space version X.
A quick look at some interesting activities at BIDV Music Festival.

Tran Nha Vy (22 years old, Ho Chi Minh City), after using BIDV SmartBanking version X, shared: “This version is really modern and stylish. In addition to the modern and youthful pearl and emerald interface, I was also surprised by the AI ​​“assistant” element, which supports personalizing every experience on the app: Learn about features, classify - manage transactions…”.

The highlight of the event series is the explosive music festival with the famous “Anh trai, Em xinh” line-up that took place on September 27. Visitors participating in all activities at the experience booth have the opportunity to own a VIP Fanzone ticket. In addition to the form of exchanging tickets directly at the event, tickets are also distributed via Ticketbox - the leading online event ticket management and distribution platform in Vietnam. With modern technology and a friendly design interface, customers can easily search and choose VIP Fanzone tickets for the BIDV Music Festival event. This is the “bridge” that leads the emotions of visitors to the most anticipated highlight: BIDV Music Festival.

BIDV Music Festival - when technology meets music

On the evening of September 27, Nguyen Hue walking street exploded with BIDV Music Festival - a carefully staged music night, attracting tens of thousands of spectators. More than just a concert, the program is a fusion of art and technology, with three chapters: Touching heritage - Courage of the times - Opening the future. Along with recreating BIDV SmartBanking's 10-year digital journey, the show conveyed a message about the new digital era. The lighting effects, graphics and visual performances were carefully invested, skillfully led with the launch of SmartBanking X, creating a seamless experience between music and technology.

BIDV Music Festival stage with LED screen stands out in the middle of Nguyen Hue walking street.

Talented artists Tung Duong, Phuong My Chi, Quang Hung MasterD, (S) TRONG Trong Hieu, Toc Tien, Chillies created a vibrant atmosphere, attracting a large audience. Many "unique" performances quickly spread on social networks, becoming unforgettable memories.

Powerful singer Divo Tung Duong opened with a series of songs "One Round Vietnam", "Hope", mashup "Rebirth and Phoenix Wings".
Quang Hung MasterD brings to BIDV Music Festival a series of hits: First Love Too Drunk, Water Tide, Let Me Go...
"Pretty girl" Phuong My Chi "rocked" with 2 hits "Vu tru co anh" and "Dat rung Phuong Nam".
“The Chilies” “burned up” BIDV Music Festival with a medley: Sun Avenue, On the Clouds, If Tomorrow Doesn’t Come and Memory Zone.
(S) TRONG Trong Hieu and the hit "Treasure".
"Beautiful sister" Toc Tien "burned herself out" with the dance troupe at BIDV Music Festival.

Notably, the combination of Phuong My Chi and Tung Duong became the highlight of the music night. Two generations, two seemingly opposite voices blended together: One reminded of traditional values, the other opened up the spirit of modern breakthrough. This harmony quickly brought about an explosion of emotions, evoking the image of BIDV harmonizing its long-standing heritage with digital transformation.

The "one-of-a-kind" collaboration between Tung Duong and Phuong My Chi on the BIDV Music Festival stage.
Tens of thousands of audiences immersed in the music - technology space of BIDV Music Festival.

A youthful but methodical step in digital strategy

From the emotions on stage, the strategic message was extended: BIDV SmartBanking version X became a new milestone in the digitalization journey. If previous versions focused on expanding transaction utilities, this launch focused on personalizing the experience and integrating a comprehensive ecosystem.

Users can take advantage of the AI ​​assistant to suggest spending, remind payment schedules, manage finances or participate in automatic investments. In parallel, diverse services from train - bus, plane tickets, online shopping to VNPAY Taxi are seamlessly integrated, turning BIDV SmartBanking version X into an "all-in-one" application.

BIDV SmartBanking achieved the record of "Digital banking application supporting financial transactions on the most types of devices".

Launched in July 2025, BIDV SmartBanking digital banking application version X marks 10 years of BIDV's digital transformation, converging three strategic pillars: Reshaping user experience; applying AI/ML for deep personalization based on behavior; expanding flexible digital ecosystem. The new version integrates in-depth financial features such as Smart investment, financial management and a diverse utility ecosystem such as: Booking movie tickets, VNPAY Taxi, VnShop shopping, Booking air, train, car tickets... with a customizable interface and synchronized experience on multiple platforms.

In particular, on the evening of September 27, 2025, the Vietnam Record Organization (VietKings) awarded BIDV SmartBanking the certificate as "Digital banking application supporting financial transactions on the most types of devices", including: Mobile, laptop, tablet, smart watch and smart keyboard (Smartkeyboard).

This is a step forward to affirm BIDV's pioneering position in creating digital banking in Vietnam. Discover more at: https://bidv.com.vn/smartbanking/

YANGTZI

    Source: https://www.qdnd.vn/van-hoa/van-hoc-nghe-thuat/hanh-trinh-bung-no-cam-xuc-cua-chuoi-su-kien-am-nhac-cong-nghe-bidv-music-festival-848409