New wave of investment in Vietnam's urban storage infrastructure

MyStorage - a pioneer in the field of self-storage using technology in Vietnam has just received a multi-million dollar investment from Emerging Markets Investment Advisers (EMIA), a private equity fund based in Singapore.

This is the first transaction of ASEAN Frontier Markets Fund (AFMF) in Vietnam - the third fund managed by EMIA, marking a strategic step of foreign capital in exploring a new utility infrastructure model in the heart of urban Vietnam.

Foreign capital flows into urban storage model

This deal not only demonstrates the strong confidence of international investors in the Vietnamese market, but also reflects the strategic shift of global capital flows to areas associated with urbanization, e-commerce and flexible infrastructure, where technology and consumer life intersect most strongly.

MyStorage self-storage in Vietnam recently received a multi-million dollar investment from EMIA. Photo: MS

The investment is considered an important growth lever, helping MyStorage expand its warehouse network in Ho Chi Minh City and major cities, while upgrading its technology platform, standardizing its operating procedures and expanding its scope of operations nationwide. The goal is to form a smart storage model that serves both individuals and the urban logistics needs of businesses.

According to forecasts, the size of the Vietnamese self-storage market could double from 0.11 billion USD in 2025 to 0.24 billion USD in 2030, with a compound annual growth rate (CAGR) of 16.2%. The main driving force comes from the expansion of the middle class, increasingly narrowing living space in large cities and the boom of e-commerce, making the need for flexible storage an inevitable trend.

“Vietnam is in a period of strong growth in the urban economy and e-commerce. The self-storage model reflects new consumer trends – flexibility, convenience and sustainability – which we look for in long-term investments,” said Joshua Morris, CEO of EMIA.

Established in 2019, MyStorage has quickly established itself as a leading enterprise in the self-storage industry in Vietnam, with four modern facilities in Ho Chi Minh City and Dong Nai , providing more than 4,600 m³ of storage capacity and nearly 300 temperature and humidity controlled compartments. This model currently serves thousands of individual customers, small and medium enterprises, as well as multinational corporations with the need to store goods and documents in Vietnam.

AFMF’s participation not only provides long-term capital, but also helps MyStorage access international governance standards and ESG (environmental, social, and governance) standards. This is an important step to help businesses improve operational efficiency, increase sustainable value, and expand market scale.

“This investment brings more value to customers with more locations, more capacity and more amenities. EMIA not only brings capital but also market experience, ESG vision and commitment to sustainable development, in line with MyStorage’s long-term orientation in Vietnam,” said Mr. Aric Austin, Founder and CEO of MyStorage.

Self-storage industry - new land for investors

The self-storage model is gradually taking shape as an emerging service industry in Vietnam's urban ecosystem, meeting the flexible storage needs of individual consumers and small and micro businesses.

The self-storage model is becoming a new trend in Vietnam. Photo: MS

In addition to MyStorage, the market has seen the participation of a number of other businesses such as Cube Self Storage (part of Edward Baden Group, Singapore), V-Box Self Storage in Ho Chi Minh City or KingKho Mini Storage in Hanoi. These units have all developed flexible, diverse-area, even temperature and humidity-controlled compartments, demonstrating the shift from traditional warehouses to convenient, high-tech storage models.

The emergence of these models, along with international investment capital such as the EMIA - AFMF deal, is creating an important push to form a new urban infrastructure segment of smart storage. Accordingly, businesses in the industry tend to standardize processes, integrate technology and connect more deeply with urban logistics, e-commerce and retail supply chains.

With a population of nearly 100 million people, an urbanization rate of more than 41% and a digital economy growing by double digits each year, Vietnam is becoming the most attractive market in Southeast Asia for self-storage models.

Analysts say that the international capital flow into MyStorage is not just an investment deal, but also reflects the strategic shift of global investors looking for long-term opportunities in the smart urban infrastructure sector, where technology and consumer demand intersect most strongly. In particular, self-storage is considered a "new piece" in the modern urban ecosystem, showing a clear signal about the long-term potential of Vietnam's urban economy.

Source: https://baotintuc.vn/kinh-te/lan-song-dau-tu-moi-vao-ha-tang-luu-tru-do-thi-viet-nam-20251007153048425.htm