Long-standing Vietnamese soy sauce officially exported to the US

Two containers of Con Meo Den soy sauce, one of the long-standing Vietnamese brands, have just been officially exported and sold in 37 states in the US.

Mr. Ho Diep Anh Khoi, CEO of Nam Duong International Food Company Limited, said that after being inspected and approved by the US Food and Drug Administration (FDA), the company has been officially exported Vietnamese branded products including soy sauce, chili sauce and garlic sauce.

The products are sold in 37 states in the US. Of these, 80% are in Vietnamese supermarkets, 20% are in Korean, Taiwanese and Thai markets. The company will also seek to penetrate American supermarket channels such as Walmart and Amazon.

According to Ms. Vu Kim Hanh, Chairwoman of the Association of High-Quality Vietnamese Goods Enterprises, many Vietnamese spice products are exported to the US but do not have Vietnamese brand names or are small, retail hand-carried goods. Nam Duong soy sauce being officially exported to this market is an optimistic signal for Vietnamese spice products in this market.

The global spice market is about 56.67 billion USD. In the US, there are 1.3 million Vietnamese people, so according to Ms. Hanh, the market still has quite a lot of potential. In addition to the Vietnamese customer group, the world's consumer trend is favoring groups of plant origin. If we focus on quality and produce according to taste, she believes that Vietnamese spices will increase their position.

It is forecasted that by 2025, the export turnover of Vietnamese spices to the world could reach 1.8 billion USD.

Nam Duong soy sauce, also known as Con Meo Den, was born in 1951 in Saigon. The factory is located at Binh Dong wharf. In addition to the US, the product will be officially exported to Australia, New Zealand, and Canada.

Thi Ha

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