Vietnamese TV dramas 'decline'

Films that once made social networks "stormy" such as The Taste of Love, Loving the Sunny Days, Going Home, My Child or most recently, Doc Dao, Di Giua Troi Ruc Roc ... now hardly appear again. New projects that have just been shown such as Nhung Truong Duong Buoi, Cha Toi, Nguoi O Lai, Cau Vuong O Chien Chan Troi or films currently airing: Co Anh Noi Ay Binh Yen, Gio Ngang Khoang Troi Xanh, Cach Em 1 Mimmet , despite gathering a cast of popular, talented actors, have not yet created a fever like in their golden age.

Phim truyền hình Việt 'tụt dốc'- Ảnh 1. — Movie Wind Across the Blue Sky

According to statistics, the number of TV viewers decreases steadily every year, a large number of viewers switch to platforms such as Netflix, YouTube... This is not only a change in entertainment habits but also a big challenge for Vietnamese TV dramas. When viewers have many choices, they become more demanding with content, acting and production techniques. In that race, TV dramas are losing steam compared to shorter, more attractive and modern online products. In a recent interview, People's Artist Khai Hung, former director of the Vietnam Television Film Center (VFC), said that the TV drama graph is going down; the film making formula is nothing new; and the actors are very familiar faces for many years.

But it can be seen that content is the key issue. Many directors and screenwriters admit that current Vietnamese TV drama scripts lack depth, are predictable and repeat old motifs. Social conflicts and character psychology do not have enough weight to create emotions, making it difficult for viewers to stay engaged for a long time. Constant production pressure, urgent progress and limited budget also cause the quality of each episode to decline. Many films still choose actors based on their popularity on social networks instead of acting ability.

However, it cannot be denied that Vietnamese television is still trying to change. VTV opened a new time slot from 8:00 to 8:30 p.m. to test and create a habit of watching television dramas, suitable for modern life. At the same time, it expanded and exploited everyday topics, closer and more humane. The VTV Ratings system was born to help measure the level of interest of the audience on many platforms, providing accurate data to adjust broadcasting strategies. However, these innovations have not yet been able to create a breakthrough for television dramas.

Phim truyền hình Việt 'tụt dốc'- Ảnh 2. — 1 millimeter away from you

Reality shows that TV series are being affected by audience differentiation. Young viewers are less patient to watch long series, while middle-aged viewers are gradually switching to watching them again through apps or other platforms. The long structure of the series, the slow pace of the story and the lack of climax make it easy for the audience to give up. The lack of marketing strategy and weak promotion on social networks make it even harder for the series to spread, not creating heat after each episode like before.

So, to restore its appeal, Vietnamese TV dramas need a comprehensive change. First of all, the script must be the foundation: instead of similar stories, it is necessary to exploit social conflicts and human psychology more realistically and deeply. Genres also need to expand to crime, horror, history or fantasy to refresh viewers' taste. Production techniques must be upgraded, because today's audiences are accustomed to high-quality images. Actors need to be properly trained and chosen to suit their roles instead of just because of their popularity. Along with that, smart marketing and audience data will be the key to helping Vietnamese films reach the right audience, creating a stronger resonance. In the fiercely competitive entertainment market, only by daring to innovate and touch on real stories can Vietnamese TV dramas continue to create fevers.

Source: https://thanhnien.vn/phim-truyen-hinh-viet-tut-doc-185251006234809652.htm