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Promoting Vietnam tourism through videos introducing the beauty of the people and country

(Dan Tri) - The video creation contest "Impressions of Vietnam Tourism" combines the influence of KOLs and KOCs, opening up a new approach in promoting the country's image to global tourists.

Báo Dân tríBáo Dân trí14/08/2025

In order to promote, advertise and affirm the national tourism brand, on the afternoon of August 13 in Hanoi, the Center for Digital Transformation of Culture, Sports and Tourism ( Ministry of Culture, Sports and Tourism ) coordinated with relevant units to launch the Contest for creating videos/clips Impressive Vietnam tourism .

This is not only an art playground but also a large-scale communication campaign, aiming to bring the country's image closer to international tourists through a new and creative perspective.

The highlight of this year's competition is the promotion of the application of modern technology, along with the participation of KOLs, KOCs (influencers), famous artists... to promote tourism.

The organizers aim to mobilize creativity from the community, effectively combine state and social resources, thereby creating a rich database of images and videos to serve the campaign to promote Vietnam tourism until 2030.

Quảng bá du lịch Việt Nam qua video giới thiệu vẻ đẹp con người, đất nước - 1

Director of the Center for Digital Transformation of Culture, Sports and Tourism, Head of the Organizing Committee of the contest, Ms. Nguyen Thi Hoang Lan spoke at the event (Photo: Organizing Committee).

Speaking at the opening ceremony, Ms. Nguyen Thi Hoang Lan, representative of the Organizing Committee, emphasized: “In the context of increasingly fierce international tourism competition, possessing attractive, emotional and quickly spreading communication products is a key factor.

Digital technology and social networking platforms today allow us to convey the image of the country, people, culture and tourism services of Vietnam to millions, even hundreds of millions of people around the world in a very short time.

According to Ms. Hoang Lan, when combined with the inspirational ability of KOLs, KOCs, famous artists and the content creation community, the promotional campaign will have a stronger influence than ever.

“With the creativity of the community, unique and novel perspectives, we believe that the contest will bring a treasure trove of special videos, fully reflecting the beauty of Vietnam's land and people. The contest is not only an artistic playground but also a place where each person tells their own story about Vietnam, thereby contributing to building the Vietnamese tourism brand - a safe, friendly and attractive destination”, Ms. Hoang Lan further emphasized.

At the event, Mr. Tran Hoang Nam, Chairman of the Tourism Development Support Fund, commented that online promotion and promotion via social networks is an effective approach, supplementing traditional methods.

“Not only do digital platforms spread information quickly, they also help us measure campaign effectiveness in detail, from demographics, user behavior to how they decide to choose a service or destination,” Mr. Hoang Nam analyzed.

The Organizing Committee especially encourages works focusing on topics that are suitable for the national tourism development orientation such as: Cultural heritage, new tourism products, green tourism experiences, health tourism, golf, etc.

The organizers also said that the contest will have regulations on copyright, music copyright used in the work and will not use images created by artificial intelligence (AI) in the entries. Works that do not win prizes still have the opportunity to be selected to serve the promotion and advertising of Vietnamese tourism on different platforms.

Quảng bá du lịch Việt Nam qua video giới thiệu vẻ đẹp con người, đất nước - 2

The signing ceremony of the media cooperation and sponsorship for the "Vietnam Tourism Impressions" 2025 Video/Clip Creation Contest, marking the launch of the creative tourism promotion campaign (Photo: Organizing Committee).

With the message “Vietnam - A safe, attractive, unique and sustainable destination”, the contest is expected to attract widespread participation from the people, the business community and international tourists. The combination of modern technology and human creativity promises to open a new phase, where each clip, each recorded moment can become a “bridge” bringing Vietnam closer to the world.

The Vietnam Tourism Impression Video/Clip Creation Contest is open to all Vietnamese citizens (living in and outside the country), foreigners living in Vietnam, and organizations operating in Vietnam.

The contest consists of 2 categories: Short videos (maximum duration of 60 seconds) and long videos (maximum duration of 5 minutes). Each author or group of authors is allowed to submit a maximum of 5 works. Each category will have 1 First prize worth 58 million VND, 2 Second prizes worth 45 million VND each, 5 Third prizes worth 7.6 million VND each and 5 Consolation prizes worth 5.6 million VND each.

The submission period begins on August 15 and ends on November 15. The award ceremony is scheduled to take place in December.

In 2025, Vietnam aims to welcome 22-23 million international visitors. According to statistics in the first 7 months of the year, international visitors to Vietnam reached 12.2 million, a record high, surpassing 2019 - the golden age of Vietnamese tourism.

Source: https://dantri.com.vn/du-lich/quang-ba-du-lich-viet-nam-qua-video-gioi-thieu-ve-dep-con-nguoi-dat-nuoc-20250813230345694.htm


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