Promote and connect Vietnamese tourism businesses in the North American market

Deputy Minister of Culture, Sports and Tourism Ho An Phong has just signed a Decision approving the detailed outline of "Organizing a program to introduce Vietnamese tourism and connect businesses in the North American market."

Accordingly, the program will include the following main contents: Organizing business meetings (B2B), organizing programs to introduce Vietnam tourism , trade parties, organizing traditional art performances, organizing spaces to introduce Vietnamese coffee... The program is expected to take place from November 1-10, 2025.

The program is organized to accelerate the completion of the target of welcoming and serving 25 million international tourists, 150 million domestic tourists... in accordance with the Government 's direction on growth targets for industries, sectors and localities to ensure the national growth target in 2025 reaches 8.3-8.5% or more.

In particular, following the promotion program in the United States from last year, this event continues to contribute to increasing recognition and creating an impression of the image of "Vietnam - Endless Beauty" for American tourists. Thereby, consolidating the image, positioning the Vietnamese tourism brand as a safe, friendly destination, with diverse experiences, rich in identity, majestic nature; spreading the beauty of nature, culture and people of Vietnam; promoting specific tourism products and services suitable to the tastes of the US market, especially for the middle-class and high-end segment to stimulate demand and create trust for American tourists to choose Vietnam.

A series of Vietnamese destinations appeared in the famous film "A tourist's guide to love." (Photo: Film crew)

The program contributes to promoting the target growth of 10% of American tourists to Vietnam in 2026; introducing a (small) culinary tourism space, thereby increasing the sympathy, understanding and affection of Americans for Vietnam.

This is also an opportunity for Vietnamese tourism service providers to meet, connect, sign memorandums of understanding with US businesses and partners, promote information exchange, cooperate in product development and expand tourism markets, create momentum for growth in the number of international visitors to Vietnam; improve the competitiveness of Vietnamese tourism in the international market through promoting, advertising, applying preferential policies, and convenient entry procedures; support businesses to grasp the changing needs of the US market, thereby proposing new product packages suitable to the tastes of US visitors in the following years./.

(Vietnam+)

Source: https://www.vietnamplus.vn/quang-ba-ket-noi-doanh-nghiep-du-lich-viet-nam-tai-thi-truong-bac-my-post1063480.vnp