Promote image, stimulate tourism in Hanoi during low season

Foreign tourists in Hoan Kiem Lake area, Hanoi

To achieve the goal of welcoming about 26.5 million visitors in 2024, including 5 million international visitors, the capital's tourism industry is actively promoting the destination's image and stimulating domestic tourism in Hanoi .

A variety of activities to attract visitors

With the goal of effectively using and exploiting Hanoi's tourism resources and facilities during the low season, the capital's tourism industry is focusing on attracting domestic tourists to Hanoi. The industry is improving the quality of existing tourism products, developing new groups of products that are truly high quality, attractive, and reasonably priced to meet the new needs and tastes of tourists.

The program “Hanoi people and tourists experience services at Hanoi hotels and resorts” encourages hotels, resorts, and travel agencies to build attractive service packages to attract city residents, domestic and international tourists to stay and experience. The Department of Tourism supports hotels and resorts to build and organize tourism products to attract visitors, increase room occupancy rates at tourist accommodation establishments, especially during the off-peak period.

Travel service businesses, airlines, railways, roads, and tourist destinations build tour packages to stimulate tourism; support price reductions and improve service quality for tourists when participating in tourism services in Hanoi.

On the occasion of the 70th anniversary of the Capital Liberation Day and important events of the city, Hanoi Tourism Department organizes activities, events, festivals, cooperation programs, and tourism promotion.

Specifically, the Hanoi Tourism Gift Festival 2024 with the theme "Hanoi to love - Hanoi gifts" taking place from August 23-25 ​​on Tran Nhan Tong walking street will introduce unique and creative products and gifts of Hanoi people to domestic and international tourists. The Hanoi Tourism Ao Dai Festival 2024 with the theme "Quintessence of Ao Dai" is expected to take place from October 4-6 at Thang Long Imperial Citadel and satellite locations in the city, to honor the Ao Dai and cultural values ​​of Vietnam and the capital Hanoi.

According to Director of Hanoi Department of Tourism Dang Huong Giang, the activities to promote destination image and stimulate domestic tourism aim to build and promote the capital's tourism brand with unique, high-quality, competitive values ​​and tourism products and services linked to specific markets to strongly attract domestic tourists to Hanoi, especially during the current low season. On the one hand, these activities also help promote links and cooperation between management agencies, associations, airlines, travel service businesses, accommodation establishments, transportation, destinations, etc., to create synchronization in the development of tourism products in the city.

Making the stimulus program effective

To create effectiveness for the stimulus program, Hanoi's tourism industry implements synchronous and unified solutions, ensuring feasibility and suitability with the actual situation; focusing on implementing groups of tasks and solutions with immediate impact and a long-term policy system that has an impact on promoting sustainable domestic tourism stimulus.

Hanoi Department of Tourism organizes specialized conferences to connect, cooperate and promote the image of Hanoi destinations, deploy the Plan to stimulate domestic tourism in the city in 2024 to tourism service businesses to share experiences, propose tasks and solutions to remove difficulties for businesses, and a roadmap to promote domestic tourism development in the short and long term.

The Department also organizes connections and cooperation between airlines and travel and transportation businesses and announces tour programs and product packages to stimulate domestic tourism. On the one hand, the Hanoi Department of Tourism introduces destinations and connects destination management units with travel and transportation businesses in the city to promote and introduce new destinations, models and tourism products in localities.

Hanoi Department of Tourism also organizes activities of association, cooperation, and tourism promotion in key provinces and cities across the country on tourism, thereby introducing destinations, tourism services, cultural and sports events; Hanoi's tourism stimulus tour programs; signing cooperation agreements to exchange guests between travel agencies and destinations.

The city strengthens the construction and maintenance of a secure, safe, friendly, civilized tourism environment and ensures the rights of tourists. The Department of Tourism proactively coordinates with relevant sectors and localities to take preventive measures; promptly detects and handles violations of the law in the tourism sector and receives and resolves recommendations and complaints from tourists.

Hanoi is focusing on developing tourism in the direction of high quality, branded, and highly competitive. Therefore, the promotion of destination image, stimulating domestic tourism in all seasons of the year, especially in the low season, is being carried out by the capital's tourism industry, in order to boost the growth of visitors and attract more visitors to Hanoi.

TH (according to Tin Tuc newspaper)

Source: https://baohaiduong.vn/quang-ba-hinh-anh-kich-cau-du-lich-ha-noi-mua-thap-diem-385548.html