Efforts to expand agricultural product brands

Quang Ninh's agricultural products are increasingly asserting their position in the market and gaining the trust of consumers. The journey to bring the brand of agricultural products further afield is recognizing the initiative of production and business households, enterprises, cooperatives and the active participation and accompanying role of agencies, departments and branches.

Applying VietGAP tea growing process helps Mr. Ha Van Dieu's family's tea products (Quang Long commune, Hai Ha district) have wide open outlets.

Having participated in the VietGAP tea growing model for nearly 3 years, Mr. Tran Van Dieu's family (Quang Long commune, Hai Ha district) has always strictly followed the planting and care process that the district staff have trained. Thanks to that, Mr. Dieu's family's tea growing area is always of high quality, safe and is prioritized by purchasing households. This direction also brings his family an income of 50-70 million VND/year. Mr. Dieu said: Clean and safe production produces quality tea products, so my family's tea buds are prioritized by processing facilities, with a wide range of outputs, making tea growers like us more secure.

Bringing the Hai Ha tea brand to more customers is also a concern of businesses with tea production areas in this locality. In September 2024, Duong Hoa tea shop appeared on the social networking platform TikTok. This is one of the ways that Viet Tu Construction Investment and Trading Company Limited chose to promote Hai Ha tea trees.

On this tiktok page, the story of the organic tea trees of Hai Ha tea area along with the care, harvesting, processing... processes are described in detail. Thanks to that, viewers can witness the entire tea production process of the enterprise. Ms. Pham Thi Thanh Huong, Senior Executive Director (CEO) of the enterprise, shared: We want the world market to know about Duong Hoa tea, Hai Ha tea of Quang Ninh. In addition to the important factor of quality, we also actively exploit the strengths of media channels to bring the image of tea trees far and wide.

The owner of Long Thuong shrimp floss production facility (Quang Yen town) promotes products on social networking sites.

In the province, there are also many enterprises, production, processing and trading establishments of agricultural products that take advantage of e-commerce, thereby having positive developments, expanding the market and increasingly affirming the brand. A typical example is Long Thuong Shrimp Floss Production Facility (Quang Yen Town). In addition to selling products in traditional ways such as delivering to markets and shopping centers, the facility has promoted and introduced products through Facebook, Zalo, Tiktok and put products on e-commerce platforms. Thanks to that, business is more favorable, the brand is known, trusted and used more by consumers. Currently, the facility achieves a revenue of over 1 billion VND per year.

In order to increase the value of agricultural products, in addition to the initiative of the people, the province has promoted trade promotion and promotion activities. Recently, in Cam Pha City, the Quang Ninh Center for Industry and Trade Promotion and Development coordinated with Cam Pha City to organize the Week of Promotion of Consumption of OCOP Products and Quang Ninh Agricultural Products in 2024. Participating in the event were more than 30 booths with more than 150 typical products of enterprises, cooperatives, and OCOP production facilities in the province. This is an activity connecting the province's OCOP product manufacturers with the consumer market; developing agents, distribution channels, orienting and developing the production of goods supplied to the market, serving people's consumption; bringing Quang Ninh OCOP products into gift products and services to serve the shopping needs of domestic and foreign tourists .

Many people came to visit and shop at the Week of Promoting Consumption of OCOP Products and Quang Ninh Agricultural Products in 2024.

In September 2024, Quang Ninh also introduced and promoted 70 OCOP products of the province at the 21st China - ASEAN Expo (CAEXPO). Products such as Duong Hoa tea, Ba Che golden flower tea, Bavabi Van Don seafood floss, Morinda officinalis wine, Yen Tu plum wine, Northeast medicinal tea, etc. have attracted special attention from international partners and consumers.

In addition to trade promotion at fairs, the Provincial OCOP Steering Committee also directed localities to support businesses in promoting their products through e-commerce channels and social networks, helping OCOP products reach large retail chains and supermarkets. In addition, the province also strengthened links between businesses and people to expand production and purchase raw materials, contributing to improving the agricultural value chain.

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