Vietnam Airlines receives 'double' awards at MMA Smarties 2024

Vietnam Airlines was honored in two categories: Personalization (Silver award - no Gold award) and Real Time Marketing (Bronze award) for the "Million miles of wonder experiences" campaign, at the SMARTIES Vietnam 2024 awards ceremony.

Vietnam Airlines was honored in two categories: Personalization (Silver award - no Gold award) and Real Time Marketing (Bronze award) for the "Million miles of wonder experiences" campaign.

MMA Smarties is a prestigious global award series organized by MMA Global (Mobile Marketing Association - MMA) based in New York, USA. The award honors breakthrough marketing initiatives, demonstrating creativity and great impact on society at the national, regional and global levels. Over 11 years of organization, MMA Smarties has affirmed its position as a prestigious playground in the field of marketing. The award-winning campaigns not only bring success to businesses but also contribute to shaping new trends in the creative media industry. Vietnam Airlines' "Million miles of wonder experiences" campaign made a strong impression on the Jury. This is a personalized marketing campaign that applies advanced digital technologies throughout the customer experience journey. In recent years, the aviation - tourism market has faced many challenges due to the prolonged consequences of the COVID-19 pandemic and economic and political fluctuations globally. To overcome this period and promote sustainable growth, Vietnam Airlines needs a new strategy to attract international customers, enhance brand experience and increase customer engagement. Taking advantage of the Lotusmiles program - the leading loyalty program in Vietnam, the airline has developed the "Million miles of wonder experiences" campaign to meet market needs with advanced technology and a personalized approach. According to statistics, Vietnam Airlines' breakthrough campaign has achieved admirable results: Attracting 43 million new customer profiles in 17 countries, increasing the number of international passengers by 283.5%; international revenue increased by 154%; attracting more than 1,000,000 new Golden Lotus members and increasing the number of active members by 63%; online sales increased by 145%. In the coming time, Vietnam Airlines' "Million miles of wonder experiences" campaign will continue to compete in the Asia- Pacific region (Smarties APAC) and Globally (Smarties Global) with 5 categories: Instant Impact/Promotion; Customer Journey Marketing - Lead Generation/CRM; Real Time Marketing; Data Insights/Contextual Marketing and Personalization. Source: https://baochinhphu.vn/vietnam-airlines-nhan-cu-dup-giai-thuong-tai-mma-smarties-2024-102241101113243966.htm