Vietnam Airlines pioneers in organizing an international forum specializing in frequent flyer programs in Vietnam

Within the framework of a series of activities celebrating the 30th anniversary of the establishment of Vietnam Airlines, Vietnam Airlines organized the Loyalty & Engagement Forum (VNA LEF 2025) on September 10, 2025 at Melia Hotel, Hanoi.

VNA LEF 2025 is a concrete proof that Vietnam Airlines is the pioneer enterprise to organize an international specialized forum on Loyalty (frequently visited customers) in Vietnam. Photo: VNA

In Vietnam, Vietnam Airlines is the pioneer in organizing an international forum on Loyalty. The VNA LEF 2025 Forum brings together 10 leading speakers from within and outside the country. These are experts, strategic leaders, and representatives from global brands in the fields of service, technology, and customer experience.

​VNA LEF 2025 is not only a place for meeting and dialogue, but also a space for connecting pioneering thinking, where international businesses and experts together create new values. In the context of personalized experiences becoming the focus of every development strategy, especially in the service industry, the forum will bring global perspectives combined with practical applications in Vietnam, while affirming that the "Loyalty Program" is not only the foundation for building customer loyalty, but also demonstrates long-term vision, innovation capacity and the power of sustainable engagement.

This year's event featured the participation of Mr. Evert De Boer, the world's leading expert in the field of Loyalty, along with representatives from prestigious brands such as VISA, Marriott, Comarch, Collinson, Loyalty Status Co. The participation of international speakers not only brings practical experience, but also opens up global strategic perspectives associated with applications for the Vietnamese and regional markets.

​Vietnam Airlines Deputy General Director Dang Anh Tuan emphasized: “Organizing VNA LEF 2025 is not only a strategic step to improve customer service quality, but also demonstrates Vietnam Airlines' determination to deeply integrate internationally, access advanced world trends to apply to the Vietnamese market. This is also a clear demonstration of the aspiration to pioneer, innovate and accompany the country's development.”

In parallel, the forum's panel discussions will revolve around the leading trends of the era such as technology, big data, artificial intelligence (AI) and personalization. These exchanges will contribute to inspiring innovation, shaping the future development of the service industry and enhancing customer experience in Vietnam.

Within the framework of the forum, Vietnam Airlines will honor partners who have accompanied and made outstanding contributions to the development journey of the Lotusmiles loyalty program, demonstrating their commitment to long-term engagement and sustainable development. This is a clear demonstration of the value of strategic cooperation in enhancing customer experience and promoting the sustainable development of the Vietnamese aviation industry.

VNA LEF 2025 is not only an event specializing in customer care, but also a milestone opening a new era in Vietnam Airlines' customer strategy. Through this event, Vietnam Airlines has also concretized the implementation of Resolution 59 of the Politburo on comprehensive and deep international integration, thereby contributing to bringing Vietnamese aviation to the world.

Source: https://daibieunhandan.vn/vietnam-airlines-tien-phong-to-chuc-dien-dan-quoc-te-chuyen-sau-ve-khach-hang-than-thiet-tai-viet-nam-10386005.html