The latest report on the Vietnamese mobile device market shows that in the second quarter of 2025, 5G-enabled smartphones accounted for about half of total shipments. This is a clear shift in consumer trends, showing that Vietnamese users increasingly prioritize devices with new-generation connections.
Outstanding trends in Vietnam mobile market
5G smartphones will account for a large share of total shipments: around 50% in Q2 2025.
4G models still have a significant presence, but their position continues to be eroded by the appeal of 5G.
This growth is driven by increasingly widespread 5G coverage, improved network infrastructure, and more affordable 5G models with more powerful features than before.
Price segmentation and product strategy
5G sales in Vietnam come not only from high-end models but also from the mid-range segment. Many companies have launched 5G smartphones priced around 5-10 million VND, making them more accessible to users.
Strategies to promote 5G smartphones include:
5G component costs reduced thanks to large-scale production.
Cooperate with network operators to provide data packages and 5G incentives with devices to stimulate demand.
Boost marketing on speed, low latency, and stable network experience to convince users to switch from 4G to 5G.
Impact on users and markets
Users will have more choices of 5G-enabled smartphones at reasonable prices.
Network operators will increase coverage and optimize 5G infrastructure to meet new needs.
Phone companies will be under high competitive pressure and must constantly innovate to maintain market share.
With the marked increase of 5G in total shipments, the Vietnamese mobile market is entering a period of strong transformation — users will increasingly expect faster, more stable network experiences and new services developed thanks to 5G.
According to EETASIA
Source: https://baovanhoa.vn/nhip-song-so/5g-len-ngoi-smartphone-the-he-moi-bung-no-tai-viet-nam-170207.html
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