"Eating with Mrs. Tuyet" earned nearly 100 billion VND on TikTok Shop and Shopee after half a year

(Dan Tri) - In nearly 6 months, products of the brand "Eating with Mrs. Tuyet" achieved revenue of 96 billion VND with more than 868,000 products sold on TikTok Shop and Shopee. TikTok Shop alone achieved revenue of 91.6 billion VND.

Regarding the information that the An Cung Ba Tuyet Trading and Service Joint Stock Company was dissolved due to business difficulties, on June 23, NMT Food Company Limited - the unit authorized by Mr. Nguyen Minh Truong, the owner of the An Cung Ba Tuyet brand, to speak about the brand - said that the above issue did not affect production and business activities.

According to the company, Mr. Nguyen Minh Truong has authorized NMT Food Company Limited to manufacture products from July 1, 2024 and authorized Dai Viet Food Trading Company Limited to trade products under the brand name An Cung Ba Tuyet. This is to change the model to increase flexibility, simplify operations and be more suitable with the current development orientation.

Many related shareholders

However, according to research, there is evidence showing that many shareholders of NMT Food Company Limited are related to the recently dissolved An Cung Ba Tuyet Trading and Service Joint Stock Company.

According to the National Business Registration Portal, NMT Food Company Limited was established in October 2023. Headquartered in Tu Liem Industrial Park (Nam Tu Liem District, Hanoi City). The main business line is the production of other foods not classified elsewhere.

At the time of establishment, the owner, legal representative and director of the company was Mr. Pham Hai Duong (born in 1999). Notably, Mr. Duong is also a founding shareholder of Eating with Mrs. Tuyet Trading and Service Joint Stock Company with a capital contribution of 7.5%, equivalent to 150 million VND.

NMT Food Company Limited has an initial charter capital of 5 billion VND. Of which, Eating with Mrs. Tuyet Trading and Service Joint Stock Company contributes 2.6 billion VND, equivalent to 52% of the capital; Mr. Nguyen Phi Viet contributes 1.65 billion VND, equivalent to 33% of the capital; Mr. Tran Van Long contributes 750 million VND, equivalent to 15% of the capital.

Mr. Nguyen Minh Truong is authorized by An Cung Ba Tuyet Trading and Service Joint Stock Company to represent all capital contributions. This authorization is effective from June 13, 2024.

By June 2024, the position of Director and Legal Representative of NMT Food Company Limited will be transferred to Mr. Nguyen Phi Viet (born in 1992).

Information about the company that produces products of the brand "Eat with Mrs. Tuyet" (Photo: Screenshot).

By November 2024, the shareholder structure will change. The company's shareholders will only have two members: Mr. Nguyen Phi Viet contributed VND 1.75 billion, equivalent to 35% of the capital contribution; Mr. Le Hoang Vu Long contributed VND 3.25 billion, equivalent to 65% of the remaining capital.

By May this year, the company increased its capital to 18 billion VND, the capital contribution ratio remained the same. Accordingly, Mr. Viet increased his capital contribution to 6.3 billion VND; Mr. Long contributed 11.7 billion VND. The position of Director and Legal Representative was also transferred to Mr. Le Hoang Vu Long (born in 1999). Notably, Mr. Long was also a shareholder owning 125,000 shares of the An Cung Ba Tuyet Trading and Service Joint Stock Company before its dissolution.

Revenue of nearly 100 billion VND in just under half a year

Eating with Mrs. Tuyet is a popular snack brand on social media platforms associated with the image of "Mrs. Tuyet" (full name is Do Thi Tuyet). This brand has products such as boneless chicken feet, snacks, cheese chicken thighs, spicy toothpicks... Products are mainly sold on TikTok Shop and Shopee platforms.

According to the latest statistics of Metric.vn - a smart data platform on the e-commerce market - from the beginning of the year to June 18, the product group of the brand "Eating with Mrs. Tuyet" achieved a revenue of 96 billion VND, an increase of 211% over the same period in 2024 with more than 868,000 products sold on TikTok Shop and Shopee. The Shopee e-commerce platform alone brought in a revenue of 2.5 billion VND for this brand owner. On the TikTok Shop platform, the revenue reached 91.6 billion VND.

Best-selling products of the An Cung Ba Tuyet stall at TikTok Shop and Shopee (Photo: Metric).

According to records, many products have achieved hundreds of thousands of successful sales. For example, on the TikTok Shop booth of the channel An Cung Ba Tuyet with 1.7 million followers, the combo of 20 packages of boneless spicy chicken feet priced at 168,000-198,000 VND reached nearly 225,000 sales; the combo of 2 jars of spicy toothpick snacks and 2 jars of chicken thighs priced at 99,000 VND reached more than 238,000 sales...

On Shopee, this brand's store also has 108 products and nearly 1 million followers. The best-selling products are the combo of 20 boneless chicken feet priced at 300,000-340,000 VND with 143,000 sales; 200-gram jar of seaweed chicken thighs priced at 30,000 VND with 110,000 sales; Mrs. Tuyet's grilled spring rolls priced at 3,000 VND also have more than 100,000 sales...

In addition to positive reviews, some accounts also reported on the quality of products under the brand name "Eat with Mrs. Tuyet". On Shopee, a buyer said that he ordered 20 packages of chicken feet, but after using a few packages, he discovered that some of the products were damaged, had a foul smell, and the chicken feet had mucus; some other packages were swollen, showing signs of damage.

Ms. Tuyet's snack brand has been involved in many controversies about product quality (Photo: Screenshot).

Previously, the brand An Cung Ba Tuyet was involved in a scandal about the quality of its products. Last April, customers complained that Ms. Tuyet's boneless chicken feet were undercooked and had a strange smell. The brand explained that this was a chemical phenomenon related to myoglobin in the bones and did not affect the degree of doneness.

Or in March this year, a customer discovered that a package of boneless chicken feet An Cung Ba Tuyet printed the production date as July 9, 4 months after the date of purchase. In March 2024, another customer also reported finding a foreign object in a product of this brand. The brand representative later responded that they had contacted the complainant to ask for a sample for testing but did not receive it because the customer had thrown it away.

Source: https://dantri.com.vn/kinh-doanh/an-cung-ba-tuyet-thu-gan-100-ty-dong-tren-tiktok-shop-shopee-sau-nua-nam-20250624123716173.htm