Impressions of unique Vietnamese coffee culture space

(Chinhphu.vn) - Within the framework of the Exhibition "80 Years of Journey of Independence - Freedom - Happiness" taking place in Hanoi (August 28 - September 15, 2025), Trung Nguyen Legend made a strong impression with a unique Vietnamese coffee culture space, spreading knowledge and spirit of service to a large number of visitors.

Trung Nguyen Legend Coffee Cultural Space with unique coffee experiences at the A80 exhibition attracts a large number of domestic and international visitors - Photo: VGP/MT

Impressions of unique Vietnamese coffee culture space

Attending the A80 exhibition, Trung Nguyen Legend brings a unique and large-scale Vietnamese coffee culture space, promoting pride and contributing to "enhancing the value of the Vietnamese coffee industry, not just a regular drink but at the level of cultural coffee, artistic coffee, spiritual coffee and philosophical coffee".

Present in the "Startup and Nation Building" area, Trung Nguyen Legend space impresses with its design inspired by the image of the S-shaped strip of land with the highlight of the rising light circles symbolizing the aspiration for sustainable development of the Vietnamese coffee industry combined with the pride of the country's 80 years of brilliant achievements. The spaces "Energy", "Awakening", "Startup and Nation Building", "Era of Rising"... introduce the comprehensive and unique coffee ecosystem that the group has created over the past 29 years to bring Vietnamese coffee to conquer the world.

Here, thousands of domestic and international visitors enjoyed excellent cups of Trung Nguyen Legend energy coffee, artistic performances of three coffee civilizations Ottoman - Roman - Zen, suggesting the connection, awakening energy and creativity that coffee brings to humanity. In particular, Zen Coffee - a "cultural coffee product, artistic coffee" created by Trung Nguyen Legend to elevate the appreciation of Vietnamese coffee culture, contribute to global coffee culture, and create a special attraction.

Talkshow "Dao Coffee - An Art of Living" with the appearance of artist Izara Thien Nga and Miss Anh Thy spread positive energy, connecting coffee and the art of living, creating a highlight attracting a large number of visitors at the A80 exhibition.

Talkshow "Youthful Aspirations - Starting a Business to Build the Nation" attracted many young people and visitors to exchange and share - Photo: VGP/MT

At the exhibition, the Trung Nguyen E-Coffee model, "representing part of the strategic vision of Trung Nguyen Legend Group to elevate the culture of enjoying Vietnamese coffee" (according to CNN) continued to make a strong impression. Standing out with its dynamic space and comprehensive coffee ecosystem, converging the quintessence of three civilizations: Ottoman - Roman - Zen, Trung Nguyen E-Coffee became an attractive destination, loved by visitors for its specialization, standards and "inspiration for successful startups" for the community.

Within the framework of the exhibition "80 years of the Journey of Independence - Freedom - Happiness", Trung Nguyen Legend accompanied the People's Committee of Dak Lak province to honor the national intangible cultural heritage "Knowledge of growing and processing coffee in Dak Lak", introducing special products, services, and projects developed such as: Coffee City, Zen Coffee Tour, Coffee Tour, World Coffee Museum... to contribute to building Dak Lak into a destination for world coffee. With vivid films and images combined with VR technology, Trung Nguyen Legend brought a vivid experience to visitors about the strong and prosperous development of Dak Lak, as well as spreading the special value of coffee and the spirit of Vietnamese coffee.

Spreading intellectual energy and spirit of community service

At the A80 exhibition, Trung Nguyen Legend continues to spread the energy of knowledge and the spirit of serving the community by donating thousands of valuable books from the "Life-changing foundation" bookshelf. This is a meaningful activity, extending the "Journey from the heart - Journey of great ambition - Starting a business to build the nation for 30 million Vietnamese youth" that Trung Nguyen Legend has implemented for nearly 15 years.

Precious books in the Life-Changing Foundation Bookcase in Trung Nguyen Legend space were given to visitors at exhibition A80 - Photo: VGP/MT

Accordingly, thousands of precious books in the Life-Changing Foundation Bookcase were signed by famous Vietnamese beauty queens, artists and beauties such as Miss Le Nguyen Bao Ngoc, actress Luong Thanh, Miss Sports Doan Thu Thuy, Charity Beauty Nguyen Ngoc Mai, Top 5 Miss Vietnam Ho Ngoc Phuong Linh and Beauty Queen Thanh Lich Vu Nhu Quynh to a large number of visitors and young people, spreading the source of intellectual energy and youthful aspirations.

In particular, the talk show "Youthful Aspirations - Starting a Business to Build the Country" with the participation of Miss Le Nguyen Bao Ngoc brought a vibrant atmosphere, attracting a large number of visitors, students and pupils to participate and talk about the journey of youth and aspirations to build the country.

With its unique Vietnamese coffee space, coffee culture and a series of meaningful activities, Trung Nguyen Legend continues to affirm its position as the number 1 coffee brand in Vietnam, spreading the energy of awareness, knowledge and the spirit of serving the community. This also shows the commitment and perseverance of Trung Nguyen Legend in the journey of "bringing Vietnamese coffee and coffee culture to establish a position on the world map", accompanying the country in the era of development.

Minh Thi

Source: https://baochinhphu.vn/an-tuong-khong-gian-van-hoa-ca-phe-viet-nam-dac-sac-102250911091118631.htm