Protecting childhood from the wave of commercialization

Since its broadcast, Brave Soldiers has been a program that has attracted much attention with its interesting and positive content related to the People's Public Security force. The artists participating in the program have transformed into soldiers to train and face attractive challenges.

However, besides the compliments for the cast, there are many mixed opinions about Long Hat Nhai (Nguyen Hai Long). Instead of having a successful career as a singer, MC, actor,... like other participants, Long Hat Nhai is only known as "a father, a husband" - as he introduced himself at the beginning of the show.

In fact, Long Hat Nhai has tried his hand at a number of artistic activities but none of them left an impression. The most outstanding thing about him is still his daughter born in 2022, affectionately called "national baby" by netizens - baby Pam. Although only 3 years old, Pam already has a large fan community, is a brand ambassador for a number of brands, follows her parents to events, takes promotional photos...

Pam is not a rare case of children being promoted to the public. The most typical case is Chau (Nguyen Huy, born in 1997), who stood out in the early 2000s, was known as the "Musical Prodigy" with outstanding sales of CDs and DVDs. Chau was the economic pillar of the family at that time, but the consequences were not small, as Nguyen Huy himself admitted that he did not have a childhood, suffered from agoraphobia, and was also molested and touched, causing him psychological disturbance and still being haunted to this day.

With the strong development of social networks, the issue of commercialization of children needs to be taken more seriously. When parents post pictures online, children are loved for their cuteness, and also unintentionally become a source of "fertile content" for families and society to exploit. Many brands and manufacturers also grasp the psychology of audiences who like cute, familiar images of children to create advertising campaigns and include them in entertainment programs.

Meanwhile, children are not old enough to be fully aware of the image of themselves being promoted. In other words, children are at risk of being exploited for fame and profit. This not only has the potential to deprive them of their childhood but also affects their psychology and natural development in the future.

LAN VY

Source: https://www.sggp.org.vn/bao-ve-tuoi-tho-truoc-lan-song-thuong-mai-hoa-post807358.html