After Hang Du Muc and Quang Linh Vlogs bowed to apologize to consumers for misleading advertisements for Kera vegetable candy, many readers said that an apology was not enough.
KOLs Quang Linh Vlogs, representatives of CER Group and Hang Du Muc (from right to left) apologize for the controversy related to Kera vegetable candy - Photo: D.LIEU
On the afternoon of March 14, at a press meeting, Hang Du Muc, Quang Linh Vlogs and Mr. Le Tuan Linh (representative of Chi Em Rot Group Joint Stock Company - CER Group) bowed their heads to apologize for the misleading advertisement of Kera vegetable candy.
Quang Linh Vlog explains that the livestream advertisement "1 candy equals a plate of vegetables" uses incorrect terminology that affects consumers.
Hang Du Muc also apologized for causing harm to consumers due to misleading advertising.
At the same time, CER Group also confirmed that it will refund customers who want to return the goods, even for products that have been used up.
Consumers still not satisfied with the apology
Immediately after the apology and bowing of CER Group members were shared, some readers supported the company's actions of admitting mistakes and offering solutions.
However, consumers are still not satisfied with the apology from CER Group.
Sharing with Tuoi Tre Online , Ms. Hoa (34 years old, Hanoi ) said that only unfortunate incidents that were discovered received an apology.
"Consumer laxity is fertile ground for many celebrities to sell products without verification and advertise falsely.
Currently on social networks, there are many KOLs and TikTokers who are "high" on power. They rely on the support of many people to seek benefits without thinking about those who have supported them," said Ms. Hoa.
Sharing the same opinion, Mr. Bui Van Thang (Hanoi) said that this is a huge lesson for KOLs today.
"For Quang Linh Vlogs, I see this as a very valuable lesson for him. The beautiful image he has built up until now has been destroyed by a statement that he explained as an incorrect "term".
"Celebrities should not destroy their image for "momentary" benefits," said Mr. Thang.
Lessons for celebrities from vegetable candy advertising
On Tuoi Tre Online , many readers also left comments about CER Group's apology.
Reader Minh Duc expressed: "Admitting that the advertisement is not true, so it must be severely punished to set an example."
Similarly, reader Le Thoai suggested: "These KOLs should be banned from broadcasting, severely punished, and must be compensated 10 times the amount customers paid."
Reader Ba Rau wrote: "This is an act of defrauding consumers. If the buyer uses the product without testing it, who will know about this?
It's not like just saying sorry is enough. This is food that goes into the human body."
Reader ROSE also said: "Regarding the advertisement "1 candy equals a plate of vegetables", Quang Linh said this was a mistake in terminology on livestream, why blame like that?".
Mr. Tran Thanh Tung shared his opinion: "There are many types of products that are advertised in an exaggerated way and then sold at high prices. The authorities need to clarify the matter, if they violate the law, they must be disciplined. There are many famous people who advertise falsely."
Source: https://tuoitre.vn/chi-em-rot-cui-dau-xin-loi-ve-keo-rau-cu-viec-xin-loi-la-chua-du-20250314200204353.htm
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