Da Nang: In 2024, organize two promotional campaigns to stimulate shopping

DNVN - Within the framework of domestic consumption stimulus activities in 2024, the Department of Industry and Trade of Da Nang will organize two promotional months to stimulate shopping in the city. The first phase is expected to be from June to August; the second phase is from November 2024 to February 2025.

Accordingly, during the Promotion Month to stimulate shopping, businesses, supermarkets, shopping malls, etc. in the area will simultaneously launch incentive and promotional programs for consumers when purchasing goods, products, and services at the unit.

Da Nang City will organize two promotional months to stimulate consumption in 2024.

Through the forms of lucky draws, lucky draws; giving gifts, discounts, giving vouchers... with a maximum discount of 100% of the total value of goods and services being promoted to stimulate consumption of people and tourists during the summer, during festivals, events of the People's Committee of Da Nang City and the last months of 2024.

To effectively implement promotional and stimulus activities in 2024, the Department of Industry and Trade of Da Nang recommends that businesses, supermarkets, shopping centers, etc. develop plans to organize promotional activities to stimulate consumption during the above-mentioned periods, and inform the Department before May 15 (phase 1) and October 15 (phase 2) to combine the implementation of promotional and communication activities.

Along with that, the Department of Industry and Trade of Da Nang requested businesses, supermarkets, commercial centers, shopping establishments... to research and participate in the program to stimulate demand and attract tourists to Da Nang in 2024 with the theme Enjoy Danang 2024.

Encouraged forms of stimulus include giving away free Vouchers/E-vouchers; Vouchers/E-vouchers with shocking discounts on the use of the unit's products and services. Vouchers/E-vouchers are valid until the end of 2024; registering for the golden hour program - Happy Hour during off-peak hours/days in 2024; registering for other incentive and discount programs for the unit's products and services in 2024.

Hai Chau

Source: https://doanhnghiepvn.vn/kinh-te/da-nang-nam-2024-to-chuc-hai-dot-khuyen-mai-kich-cau-mua-sam/20240406081600734